Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[Wanderlost]

Rob Burgess wrote:

A mate who would know told me today that the BA sale, which just ended, did not go as well as expected.

The ‘extensive modelling’ didn’t go as far as realising that if Iberia came out with a lower spend target AND continued to offer segment based qualification then BA would have a problem ….

Well, from a consumer point of view one might argue that the sale didn’t offer any especially spectacular discounts! At least, not on the routes and in the cabins where this consumer was looking. This was no Amazon Prime Day sale with 50% off routes I’d never even realised I needed to take.

Maybe CE to Sofia will be a bargain in the next sale… but will it be as popular as historically?

@Rob, does Iberia have a high degree of autonomy in how it runs its own FF club, or does being part of IAG mean it needs to toe the line, potentially even closely aligned with BA?