BREAKING 2: See the ‘Pay with Avios’ for food and drink prices

As a follow up to my main story below on charging for food and drink on board, BA has now sent me some sample ‘pay with Avios’ prices:

Mature cheddar cheese ploughman’s – £3 or 375 Avios

Lightly salted hand cooked crisps – £1 or 125 Avios

Water – £1.80 or 225 Avios

Tea or coffee – £2.30 or 300 Avios

G&T (Anika, please note 🙂 ) – £6 or 750 Avios

Wine – £4.50 or 575 Avios

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It could have been less generous, I suppose. At around 0.8p per point there are worse ways to spend your points (but obviously far better ways too).

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

Bits: last day for Tesco ink deals, my Hertz President's Circle card arrives, Lufthansa to take over airberlin short-haul
BREAKING: British Airways 'buy on board' menu published
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Comments

  1. I will cover it tomorrow. Even I’m jumping in at 40k, should be worth £400 if used smartly.

    • You can use Nectar for Easyjet flights can’t you

      • Just at the usual Nectar rate of 1 point = 0.5p. It’s best to use them for offers where you get more than the base rate. For example the past two summers they’ve offered 2 pizzas (at Pizza Express) or two cinema tickets for 1000 points.

    • Yes .

      Please let us know how smart use of nectar points can be.
      I have offer showing on my app. I think the spend is £3000 in 3 months.

  2. @alastairtravel says:

    Personally I dislike the overall concept but I think the pay with Avios while not great value is a very good softener for passengers.

    It will also encourage more people to join the Executive Club which BA will be very happy with from a marketing / data point of view.

    Even if you are not interested in saving for flights – on many flights you take you would effectively have a ‘free’ sandwich or drink.

    Probably not very interesting for readers of this forum, but I can see this going down well with the occasional traveller or even the regular traveller not bothered about redemptions.

    • Just a thought but does this give avios a hard value that HMRC may be able to use to value them as a taxable benefit? In the past they were hard to give a value as taxes needed paying and the cost of the redeemed service was so variable.

  3. Barry cutters says:

    I love percy pigs

    • Colin The Caterpillar. What I miss most about banking is that when someone had a birthday (one every 10 days) they would head down to the More London M&S and buy a couple of Colin The Caterpillars.

  4. Just called them regarding on a few economy short haul flights I booked in advance for next year. The assistant offered 1,000 Avios per passenger per booking. I am not able to cancel them and book with other airlines since the flight prices on other airlines are roughly the same as what I paid or even more expensive now.

  5. Scott Rice says:

    It’s a disgrace – they are penny pinching everywhere now – pay for luggage (even if gold); pay for seats; pay for food and now for a bottle of water.

    I like using avios on short hall breaks etc.

    The lounge is going to be full of people ‘panic stocking’ for the flight.

    Soon scratch cards !?!?

  6. If they take it a step further maybe it could be a good thing.
    1. Widen the food selection
    2. Allow you to pre order and pay in advance
    3. They simply bring you your order to your seat with no faffing about.

    They need to genuinely make the quality something worth charging for and get around the stress in the cabin of payments.

    I also think they should offer free drinks,

  7. Will the next step be restricted lounge access like in the US?

  8. I actually think BoB will make my weekly shuttle runs more entertaining. Filling an empty coke bottle with 2 cans of the Cornish beer in the GF lounge. Lift one of the loo rolls too. Hell why not hey? If BA are going to be petty I will be too. EU261 when applicable ? I’ll claim instead of taking the view that flying is public transport and I won’t always arrive on time. Treat me like a thick piece of meat and I’ll behave like a cow. Moo moo.

  9. I may be in the minority here but this is actually a BIG improvement for me. Before this I had basically no food anyway as no real free alternative for my wife and I was available. This made BA basically a non-option. Now I have a reason to utilise Avios short haul especially as i can buy food with Avios as well. RFD is actually back on the menu for us now, no pun intended.

    • * previously no gluten free option

    • Barry cutters says:

      I’m not gluten free but agree with you. Before you were given a biscuit or a mini pack of Crisps. Now I will have the option to buy something more substantial. I think this is an improvement . And paying for drinks . It’s not the end of the world , how many drinks do you really want on a 2h flight, I guess it’s different if you are going on holiday as a family of 4/5 , but 90-% of my Europe flying is for work, so I’m entitled to claim food/drinks anyway. this was bound to happen. How could they possibly afford to keep up against easy jet/Ryanair if they have to provide unlimited free drinks -never mind the lost sales revenue

      • How they compete is simple, they’ve got a monopoly on LHR, their prices are higher than LCC’s and they still get full planes plus they have things like lucrative contracts with Royal Mail to put European mail in the cargo bay (that’s why there are about a million flights a day to Düsseldorf afaik).

        If the prices come down then great. If they remain expensive and there’s buy on board, hmmm.

        You actually get more leg room on Ryanair!

  10. Surely people will simply buy their food at the airport and take it on board? Good news for airport shops.

  11. Barry Smith says:

    I have to say that I wondered whether this could work against BA in the long run. Many people are unaware of avios and don’t collect them. Therefore, many people are losing value without realising it, while BA saves this.

    I think this increased awareness of using avios for purchases will mean that this value is realised but also add administrative issues which is undesirable when passengers aren’t loyalty focused.