News in brief:
Save 10% on pre-ordered British Airways duty free
You have been able to pre-order duty free items for delivery to your aircraft seat on long haul British Airways flights for some time. Not that I know anyone who has ever done it!
To give you some encouragement, BA is offering a 10% discount on pre-ordered duty free items until 30th April. You will also receive the usual 2 Avios per £1 spent on inflight duty free items.
Here are the rules:
You need to order via highlifeshop.com
Tobacco and clearance items are excluded
Offer not available for home delivery
You need to use promo code H01EXEC17 at checkout
What is not clear is whether you need to be flying by 30th April or whether that is the deadline for placing your pre-order.
Should BA use EU261 as a marketing gimmick?
Bear with me on this one I’ve never had a marketing job and I haven’t read a marketing book since “The Long Tail” by Chris Anderson was published eight years ago.
We have discussed EU261 compensation – the compulsory EU legislated compensation for flight cancellations, delays or downgrades – extensively on Head for Points recently. Here is Anika’s guide to claiming EU261 from British Airways for her own benefit after a delayed flight.
There is one tweak to EU261 rules. Inbound flights operated by non-EU airlines do not qualify. If your Thai Airways flight TO Bangkok from Heathrow is delayed by four hours, you get €600. If your inbound flight is delayed by four hours, you get nothing.
British Airways is legally bound to pay you this money – so why don’t they make a virtue out of it? Perhaps put a little logo in their ads reminding readers that flights on non-EU airlines don’t quality coming home.
There is, after all, very little to choose between long-haul economy carriers these days when you balance out seat width, pitch and service. The chance of losing out on €600 compensation if your flight home is delayed may be enough to swing a few potential passengers, especially when their ticket is likely to cost less than €600 in the first place.