Bits: 10% off pre-ordered BA duty free, should BA use EU261 as a marketing gimmick?

News in brief:

Save 10% on pre-ordered British Airways duty free

You have been able to pre-order duty free items for delivery to your aircraft seat on long haul British Airways flights for some time.  Not that I know anyone who has ever done it!

To give you some encouragement, BA is offering a 10% discount on pre-ordered duty free items until 30th April.  You will also receive the usual 2 Avios per £1 spent on inflight duty free items.

Here are the rules:

You need to order via highlifeshop.com

Tobacco and clearance items are excluded

Offer not available for home delivery

You need to use promo code H01EXEC17 at checkout

What is not clear is whether you need to be flying by 30th April or whether that is the deadline for placing your pre-order.

BOAC

Should BA use EU261 as a marketing gimmick?

Bear with me on this one 🙂  I’ve never had a marketing job and I haven’t read a marketing book since “The Long Tail” by Chris Anderson was published eight years ago.

We have discussed EU261 compensation – the compulsory EU legislated compensation for flight cancellations, delays or downgrades – extensively on Head for Points recently.   Here is Anika’s guide to claiming EU261 from British Airways for her own benefit after a delayed flight.

There is one tweak to EU261 rules.  Inbound flights operated by non-EU airlines do not qualify.  If your Thai Airways flight TO Bangkok from Heathrow is delayed by four hours, you get €600.  If your inbound flight is delayed by four hours, you get nothing.

British Airways is legally bound to pay you this money – so why don’t they make a virtue out of it?  Perhaps put a little logo in their ads reminding readers that flights on non-EU airlines don’t quality coming home.

There is, after all, very little to choose between long-haul economy carriers these days when you balance out seat width, pitch and service.  The chance of losing out on €600 compensation if your flight home is delayed may be enough to swing a few potential passengers, especially when their ticket is likely to cost less than €600 in the first place.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

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Comments

  1. Dominic says:

    I used to pre-order Duty Free, and I don’t think it has any impact on changing cabins. Indeed, I think only the cabin crew even know about it – it is done through the DF company and not BA, and I don’t think it is even in a record. I stopped as the choice started to be unrewarding (there were some nice whiskies once upon a time).

  2. BruceN says:

    A very good short video about the history of airline classes for anyone who hasn’t seen it yet – definitely worth a watch https://youtu.be/BzB5xtGGsTc

    • Genghis says:

      I’ve not seen this before. Excellent video

    • +1 Great stuff, esp the bit about First class V Business class. Was thinking that somewhere as desirable as the Maldives could maybe support First Class, but maybe it’s only just viable for cities & business destinations?

    • Nate1309 says:

      Thanks BruceN, really enjoyed watching that. Very interesting. Especially the $/sq ft difference between business and first.

    • Great video – ex-EU routings get a look-in and also very interesting to see the impact of Concorde. The revenue from C vs F at the end also certainly explains the trends we’re seeing!

  3. roberto says:

    Currently in Gibraltar’s lounge waiting to be bused to Malaga to pick up our diverted Heathrow flight. Its too windy apparantly si i guess i wont be able to claim.

    The bigget pain is I live in malaga and drove 90 mins to get the Gib-Lhr flight in the firat place.

    The second pain is that it looks like we are waiting here for the coaches to come from there to collect us and and take us back further extending the delay

    And thirdly I think the crew might go out of hours having left LHR at 12:30 GMT although i dont know the rules on that – can anybody advise how long they have…

    • roberto says:

      Too many beers to spell correctly i would seem.. opps

      • I had a similar problem last year – flying to Lanzarote it was too windy to land, got diverted to Fuerteventura then sat on the plane for 2 hours while RyanAir staff refused us so much as a free drink of water. We were then allowed to collect our bags, next put on a bus to the ferry terminal, then on the ferry over to Lanzarote. After that it was another bus ride to Lanzarote airport, our original destination.

        Total delay – 10 hours
        Amount of compensation entitled to – nada!

      • the real harry1 says:

        haha! if you live in Cornwall you sneer at 90 mins there & 90 mins back 🙂

        an extra few in the lounge does seem a good coping strategy

        • There’s a lovely exterior terrace at the Gibraltar lounge with great views over the runway to the Rock. Hope it wasn’t too windy to enjoy it!

        • roberto says:

          It is and it was.. there was also and easyjet and a monarch plane there since yesterday waiting for clearence to take off.. Spoke to the airpoet manager who said they ahould go tomorrow if things improve. Apparantly gusts of 100mph over the last 24 hours have blocked all flights in and out.

          Currently at Malaga seated on board waiting for a slot to materialize.

          Travel is fun.. Just not here today.. Ho hum

  4. Mike G says:

    What will happen to EU261 once we leave the EU? I’m guessing to goes on the bonfire?

    • the real harry1 says:

      of course not – it gets incorporated into UK law

      • the real harry1 says:

        as in – all EU laws become UK laws from now on – we reserve the right to change them as we see fit from now on

        • Although of course if we change them too much (in particular Data Protection) this has a major impact on our ability to trade with the EU…

    • Should be incorporated into UK law, but of course going forwards I’d imagine it’s one that the government will receive heavy lobbying on from the airlines and they may well pull back on. Also won’t be able to rely on European court cases any more and unlikely we’ll keep up with any changes that are made at that level either.