Maximise your Avios, air miles and hotel points

Did you join the Amex MR / Tesco madness yesterday?!

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Yesterday afternoon saw one of those crazy moments in the miles and points game.

It started at 3.36pm, when a poster on Flyertalk callyed Richyo said that he had just redeemed 4,000 American Express Membership Rewards points for a £100 Tesco gift card. This was a 2.5p per point value – at least 250% more than you would expect to get from MR on a good day, and 500% more than you usually get for gift card redemptions.

It turns out that someone at Amex had made a big mistake.

Amex Membership Rewards

Tesco gift cards are a new offering this year from American Express. As an introductory offer, they were meant to be offered at a 16% discount. The £100 card, for instance, should have been reduced from 24,000 points to 20,000.

However, someone somewhere read their instructions wrong. Instead of reducing the price to 20,000, they reduced it by 20,000! You were getting an 84% discount!

The gift cards shot out of stock very quickly. By 4.57pm, just 80 minutes after it was posted on Flyertalk, it was dead. Tesco gift cards disappeared from the Amex website!

I placed a tentative order for £550-worth, for 22,000 Membership Rewards points. I don’t shop at Tesco, but I figured out that this was enough to get myself an ipad 5 when they appear later this year!

Amazingly, as I type this (8pm Wednesday), there are STILL some other products on offer at huge discounts! There is a Dyson DC34 handheld vacuum cleaner, reduced from 38,450 points to 3,990. They sell on ebay for £120.

They are also still offering 12 bottles of red wine from Laithwaites for 2,920 points instead of the usual 19,540!

I have passed on both of these. We don’t drink much red wine at home and becoming a Dyson reseller is too time consuming. By the time you read this these deals might be dead as well.

However, I have an e-mail confirmation for my £550 of Tesco gift cards! Let’s see if Amex choose to deliver.

Comments (46)

  • dommer says:

    I spotted the deal on the rewards site and just thought it was a good deal and didn’t realise it was an error. I bought £2000 of giftcards for 80,000 miles. All my giftcards arrived yesterday by post in a nice thick padded envelope. Very happy! Also got a case of red wine for 2,920 points.
    Credit to Amex for honouring now that I understand it was an error!

    • Raffles says:

      Mine are still showing as ‘In Progress’, presumably (hopefully) just awaiting new stock.

      • dommer says:

        I tested the cards out at Tesco today and there is no restriction on using the tesco gift cards to buy other gift cards in store! So this amazing deal can be ‘swapped’ in store for loads of other gift cards (eg itunes, house of fraser, etc etc). Not wanting to sound greedy or ungrateful, but I’m really wishing i’d used all 200,000 points on tesco gift cards.

  • Scott Nelson says:

    Just a quick update:

    2x Le Creuset – shown as completed – not yet delivered
    8x Dyson – shown as in progress – 3 delivered!

    Looks like they’re all going to come through.

    I have distribution set up, so no problem at all to shift them!

    Winner! Thanks again Raffles

  • Rich Spencer says:

    Anyone know where the Dysons come from? Is the del AA branded?