The Daily Mail reports on air miles redemption woes
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The Daily Mail is not the first place I look for frequent flyer news, so I was surprised to see this report on MailOnline. I’m not sure if it actually appeared in the main newspaper or not.
It based on a report by Collinson Latitude, which is a consultancy firm in London focussing on loyalty programmes.
The headline findings are interesting:
c 55% said it took too long to get anything of value
c 40% said that paying taxes made their points less valuable
c 40% have never tried to redeem their points
c 25% had failed to redeem due to lack of availability
23% of people who flew last year collected loyalty points on their flight
As the report does points, the UK is an interesting market because the two largest short-haul airlines – Ryanair and easyJet – do not run traditional loyalty schemes.
However, the findings above really do not make any sense to me.
55% said it took too long to get anything of value? That is, frankly, nonsense ever since BA started offering 1 Avios per mile flown. Even a cheap economy flight to New York earns you enough Avios for a one-way flight in Europe.
40% said paying taxes made their points less valuable? The other 60% need a lesson in basic economics, then.
40% have never tried to redeem their points? In which case, I’m not sure how qualified such people are to answer the other parts of the survey!
25% failed to redeem due to lack of availability? Seems a bit low to me, to be honest. This is skewed by age, though. 18-34 year olds have the worst problems and just 10% of 55+ year olds – presumably with flexible diaries – had issues.
A key finding of the report for me, though, is that you should think carefully before doing business with IdeaWorksCompany (which designs frequent flyer programmes)!
Their president, Jay Sorensen, appears to believe that Flying Blue (the Air France / KLM programme, generally known as Flying Poo in the trade) is the best programme out there.
That is the same Flying Blue which, until a couple of weeks ago, didn’t even let you redeem for First Class awards unless you were a top-tier elite – and even then at extreme mileage levels – and charged ludicrously high taxes on other redemptions ….
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How to earn Avios from UK credit cards (April 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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