‘The Duel by Iberia Plus’ – can you really earn 15,000 Avios?

I posted last week about a new Iberia promotion that allowed you to earn a whopping 15 Avios points (!).

There was a reason for this, though, as earning 15 points would ‘activate’ your Iberia Plus account. This means you can transfer Avios to/from British Airways and so book Iberia redemptions at the lower levels of taxes charged by Iberia Plus.

The full English version of this promotion has now been launched – ‘The Duel by Iberia Plus’. See here for full details.

Basically, the more Iberia Plus partners you use between now and the end of July, the more bonus Avios you will earn:

150 Avios when you use your card with 4 Partners
750 Avios when you use your card with 5 Partners
1,500 Avios when you use your card with 6 Partners
6,750 Avios when you use your card with 7 Partners
9,000 Avios when you use your card with 8 or 9 Partners
15,000 Avios when you use your card with 10 or more Partners

You have probably already noticed the flaw in this promotion. It is very, very unrewarding unless you can reach at least 7 (different) partners!

What partners are there?

Well, there are 26 hotel chains and car rental companies on the list. A lot of these are local Spanish groups, though. And, of course, you may be losing out in the first place by crediting hotel stays and car rentals to Iberia rather than taking points in the relevant scheme.

(It seems that you can get an easy credit from Melia by buying 1,000 Melia points for €8 and transferring them into 15 Avios!)

Of the Financial partners, only an Amex Membership Rewards transfer is possible for a UK resident.

Of the Shopping partners, only making a purchase at Bicester Village will earn you Avios.

None of the Leisure and Health & Care partners are any use here. There may be a way of buying a cinema ticket online and earning a nominal sum of Avios for it, but again you are spending money which devalues your eventual bonus.

Of the ‘Other’ partners, Sheffield Centre offers 50 Avios if you order their language courses brochure – but its not clear if they will post it abroad.

I can only see this working well if you are doing a large amount of business travel, in Spain probably, and can reach the required number of partners primarily via hotel stays. For the rest of us, I don’t think it is worth the trouble.

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How to earn Avios from UK credit cards (October 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

There is also a British Airways American Express card for small businesses:

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

SPECIAL OFFER: Until 22nd October 2024, the bonus on American Express Business Platinum is increased to up to 80,000 Membership Rewards points, worth 80,000 Avios. You will receive 8 points per £1 spent for the first three months, on up to £10,000 of spending. Click here to read our full card review. Click here to apply.

SPECIAL OFFER: Until 22nd October 2024, the bonus on American Express Business Gold is increased to up to 40,000 Membership Rewards points, worth 40,000 Avios. You will receive 4 points per £1 spent for the first three months, on up to £10,000 of spending. The card is FREE for your first year. Click here to read our full card review. Click here to apply.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.