Heathrow Rewards – the loyalty scheme for Heathrow’s duty free shops – has launched a new sign-up promotional bonus via partner Virgin Atlantic.
These sign-up bonuses come and go. But this one is the most generous we have seen for a while, and the best since Heathrow Rewards replaced BAA WorldPoints.
(It could be better, though. This deal requires a £25 spend, whereas the last 1,000 mile bonus required just £10!)
The way that Heathrow Rewards works is that you earn 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on the Heathrow Express (online bookings only). You can redeem your points for Avios, Virgin Flying Club miles, Miles & More miles, Heathrow shopping vouchers and some other odd bits and pieces, usually at 1 point = 1 mile. Full details are here.
In conjunction with Virgin Atlantic, new members who join Heathrow Rewards via this link will earn 1,000 bonus points when they spend £25 in one day at Heathrow before 30th September. (The link does not specifically mention the 1,000 points promo but you see that a special Heathrow Rewards promotional code is automatically inserted.)
For the purposes of this promo only, bureau de change transactions are not qualifying purchases – although you still earn points when you exchange money at Heathrow.
You may well already have a Heathrow Rewards account. If so, you have three options:
open an account for someone else who shares a BA or Avios household account with you, then transfer the Avios to that account
Heathrow Rewards now lets you transfer points between different people – this is a new feature as part of the relaunch. You could get a card in a random name, spend £25, and then ring Heathrow Rewards to transfer the points to yourself.
if you have only previously converted to one airline programme, you could open another account in your name (different email, different postal address) and then send the points over to Virgin or Miles & More if you usually send them to Avios (or vice versa)
As an extra carrot, everyone who joins via this promotion will go into a draw to win £500 of Heathrow Rewards vouchers. (I wonder if they mean 50,000 Heathrow Rewards points or if they automatically convert them to HR shopping vouchers for you?!)
If your card does not arrive before your next Heathrow trip, don’t worry. Save your receipts and scan or post them to Heathrow Rewards. Reports are that there usual ‘lightening fast’ response to queries is no more, but you should still get your points in the end.