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Travelocity to be ‘powered by Expedia’ going forward

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When did you last book travel on Travelocity? For a lot of people, the answer is ‘a long time ago’.

Faced with years of declining volumes, the company has announced that it is ‘throwing in the towel’ – but only in a virtual sense.

Travelocity will still exist, and will still be advertised by its parent company, airline reservations group Sabre. However, to all intents and purposes, it will be a ‘white label’ version of Expedia for users in the US and Canada.

All of the search results that come up will be from Expedia, and Travelocity will receive a commission from Expedia from any completed purpose.

Travelocity gnome

It is not clear why only the US and Canadian business is included in this deal. However, it would be surprising if the rest of the business did not follow suit. is also part of Travelocity these days.

(The gnome picture, by the way, is from Travelocity’s US advertising. Did they ever use it in the UK?)

Comments (2)

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  • erico1875 says:

    I don’t really see the point in booking with them if they are just an affiliate of Expedia now.
    They probably think they can fool the general public and survive off their “brand name”

  • Tony says:

    This is a shame as on a couple of occasions I’ve snagged good fares on Travelocity that weren’t showing up elsewhere. One combined an AC Y segment with an NW F, whilst the other was booking a SilkAir flight in J under a MH codeshare.

    Fewer players is rarely good news for the consumers 🙁

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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