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British Airways launches ‘Lifetime Gold’ for an exalted few

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If you log in at ba.com you will see that there is a new feature.  On the top line, next to My Avios and My Tier Points you will see ‘My Lifetime Tier Points’.

And, if you scroll down the page, you will see ‘Date of joining the club’ – with a very precise (in my case) ’17 December 1996′ next to it.

This is all linked to the new benefit launched yesterday – lifetime Gold membership of British Airways Executive ClubFull details are here.

BA Gold

BA has certainly set the bar high.  To qualify for Lifetime Gold, you need to accumulate 35,000 tier points.

This represents 1,750 return flights to Manchester in economy!  More likely, it represents 125 Club World return flights to the US.  This is a pretty tough call unless you are on the road full time, for pretty much half your working life.

(Interestingly, BA is counting all tier points, whichever airline they were earned on.  There is no minimum requirement to have flown a proportion of these on British Airways.)

There is no sign yet of Lifetime Silver, although the wording on the website:

It also gives every Member of the Club the chance to accumulate enough Lifetime Tier Points to achieve the new rewards we’ll be introducing in the future – starting with the launch of Gold membership for life.

…. implies that other others will be forthcoming in time.

It is worth remembering, of course, that Lifetime Gold technically means for the lifetime of British Airways, and not YOUR lifetime!  After all, when BA bought bmi, all of the bmi flyers who thought they had ‘lifetime Gold’ after achieving ten years of Gold status with bmi, were told to take a running jump …..

At some point in the next few years, the EU and the US will agree to loosen the restrictions on who can own airlines, and at that point IAG is likely to get swallowed by an overseas airline.  That may be the end of your lifetime Gold!

I am hugely unlikely to ever achieve lifetime Gold, given that I try to avoid spending money on flights when possible.  To be honest, I was surprised that my tier point balance since 1996 is as high as it is …. but I am still over 100 Club World flights to New York away from the target!


how to earn avios from credit cards

How to earn Avios from UK credit cards (June 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (26)

  • andy21 says:

    I like the idea of saving for my Exec Club gold pension over the next 40 years. Though perhaps like an actual pension – not something to count on being there when you actually need it!

  • Marco says:

    As Raffles has cautioned… BA might not still be around in 40 years’ time!

  • Lady London says:

    Note it says Lifetime Status will be accorded “for as long you are a member of the Club”.

    This nicely leaves the door open for later requirements to be added of, for example, “x” minimum tier points of number of flights per year, in order to remain a member of the Club.

    As you mentioned the BMI experience should be educational regarding any Lifetime membership.

    • Farringdon says:

      Don’t they also have the right simply to revoke your membership of the Executive Club subject to certain notice periods (I don’t have the T&Cs in front of me at the moment)

  • Mark says:

    Based on my rate of earning over the past 12 years, I’m very pleased to discover that I’m due to receive my lifetime gold membership about the time I hit 280 years old…. Looking forward to it!

  • Solo says:

    I guess off point but interesting mention of the US-EU foreign ownership regulations. How likely do you think IAG would be bought by a foreign carrier?

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