(EDIT, March 2015 – it is no longer possible to join e-rewards via ba.com. You need to wait for BA to email you with an invitation. You can still join via avios.com using the link below.)
I am not a big fan of earning Avios or indeed any loyalty points via e-Rewards. That said, when I wrote this post about the ‘points for questionnaires’ company here, I got a mini-backlash from people who were doing quite nicely out it.
(I should also confess that I joined again recently, for 1 week. Virgin Flying Club offered me 500 miles to join and complete one survey. I joined, I completed one survey, I waited for my miles and I cancelled my membership again!)
Historically, you could not join e-Rewards at will. You had to wait to be invited by a sponsoring hotel or airline.
This appears to have changed, however, because both avios.com and ba.com now have a direct application link on their site. And they are offering 750 Avios points for joining and completing just one survey.
The ba.com page is here (scroll down to the e-rewards box)
You must use a different email address for your second registration!
Long-term, I am not a fan of e-Rewards. I think that it requires more effort than it is worth. However, 750 Avios for one survey (multiplied by two, for each scheme) is an option not to miss. If you have previously joined and cancelled, you can rejoin if you use a different email address.
And something for ex-BMI e-Rewards members ….
One of the odd things about e-Rewards is that, depending on which airline or hotel company invites you to join, you are presented with a different range of redemption options. It allows e-Rewards to work with companies which would usually be competitors, because if (for example) you join via a Club Carlson invitation you may not be given the option to transfer your e-Rewards points to Hilton HHonors.
If you joined e-Rewards via BMI British Midland, you are likely to have been sending your e-Rewards points over to Iberia Plus instead, as that was the only Avios option.
If you now log-in, though, ex-BMI members of e-Rewards will see that British Airways and avios.com are also now both partners you can use.
Weirdly, though, the conversion rates are not the same!
These are the rates on offer:
avios.com and BAEC
1,200 Opinion Points – 250 Avios
2,000 Opinion Points – 500 Avios
3,500 Opinion Points – 1000 Avios
2,000 Opinion Points – 750 Avios
4,000 Opinion Points – 1500 Avios
8,000 Opinion Points – 3000 Avios
So, effectively, you are getting a 50% bonus by converting to Iberia Plus instead of BA or avios.com! This will also have the added bonus of keeping your Iberia Plus account ‘active’, thus enabling you to move Avios to or from Iberia Plus and benefit from their lower taxes on Iberia redemptions.