Qbic Hotels, operators of budget-but-funky-and-design-driven hotels, has opened in London (Shoreditch, naturally).
Whilst the hotel officially opened in late October, it is only kicking off its main launch promotion on November 12th.
From that date, the hotel will be making 5 rooms per night bookable for just £1. They will be available for stays from December 15th to March 15th. Fans of the nearby Hoxton Hotel will recognise the marketing tactic ….
Here is the process for booking (quoted from their website):
To be able to play, you first have to sign up here. Your email is your personal code.
The offer goes live at the end of November. What day, precisely? Aha, now that’s part of the fun! We’ll keep you posted via email, but you’d also be wise to follow us on Facebook and/or Twitter. [Other press reports suggest it is November 12th, although that is not the end of November.]
On the appointed day, a window will pop up on our website. You’ve got just 4 hours to book a £1 room anytime between December 15th and March 15th.
Remember, we’re offering 5 rooms a day, so it’s first come first serve! If your ideal date is taken, don’t give up. Try another, and another. But the competition is going to be stiff.
Show up to the hotel on the right date with your confirmation number. Dropping £1 into one of our two partner charity boxes in the lobby releases the key.
(To see our complete list of all current hotel promotions for the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)