British Airways is making a big push for the leisure £ at the moment. In the last few days I have covered the relaunch of ‘Hello Weekend’ as well as the very cheap last-minute day trip BAwayday fares being trialled at Heathrow on Saturday and Sundays.
The next step seems to be boosting weekend travel in Club Europe, BA’s European business class.
The following announcement was made yesterday:
BRITISH AIRWAYS MEANS BUSINESS FOR LEISURE TRAVELLERS
British Airways has launched a new business class leisure fare that is up to 50 per cent lower than existing Club fares.
The new fare is available on short-haul routes from Heathrow and London City for return Club Europe flights, incorporating an overnight stay on a Saturday.
The new fares will make travelling in Club Europe (business class) even better value. Customers travelling in Club Europe benefit from dedicated airport check-in, extra space on board, a more generous luggage allowance, Club Europe dining and access to the elegant British Airways lounges.
Some examples of the new fares available from Heathrow and London City:
Amsterdam was £411 now £239
Zagreb was £309 now £236
Bergen was £456 now £228
Paris was £435 now £257
Hanover was £481 now £249
To be honest, it is not clear how BA is ticketing these deals. From a few dummy bookings online, they still seem to be booking into I class as they always have. I class would, usually, deliver a £250-£350 fare on a weekend away. This may simply be a permanent reduction in I class fares to certain destinations.
Some of these fares are pretty good given the flight distance. Bergen for £228 looks very attractive, and Zagreb is also worth a visit at £236 if you’ve done Budapest / Prague. It is worth heading over to ba.com and having a play around to see what you can find.