A bit of silliness for a quiet Summer Saturday ….
Here is the new look British Airways American Express card now being issued:
Here is the old style British Airways American Express card which is being withdrawn:
Spot the difference!
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About Head for Points
Ahh very subtle haha!
It’s the summer, so you’re bound to get some more sun (well, most of the time anyway!)!
That’s easy, the top ones bigger!
I’ve copied it into mu credit card list look out for big spends!!
If you’ve really got nothing better to do today, this 147 page pdf about the BA logo and especially the speedmarque will be enthralling reading….LOL!
http://www.lime-management.com/app_themes/limemanagementuk/resources/brand_guidelines.pdf
Or you could always remind people about the Marriott Rewards twitter/Facebook likes thing.
I think this actually has the answer to Raffles’ question – and it’s to do with the Speedmarque.
Yes, that’s true Martin. I was trying to indicate the difference in my earlier post about the “sun” (shine!), without spoiling it for others, but it probably past over most people’s heads, or, more likely, unlike me, they have a life! 😉
Nice work if you can get it…
Poor old Burt Reynolds – he was offered the role of Han Solo but turned it down 😉
Now they’re pinching his credit card details lol
Contactess payment capability?
Hmm… Has the corporate identity on the card been ‘simplified and refreshed’ perhaps?
The new card does not have the red line in the logo shiny on the round bit 🙂
Well done, you win!
Amex is having to change the card design because the speedbird logo should not glisten now.
I thought you were joking but yes, there is one difference. I see that change elsewhere now too.
The thing with subtle changes is that you can phase them. You don’t have to throw away old stationary for example.
Oh yes you do!!! Our college logo changed – they brought in some little triangles next to the logo, then got rid of them the following year, so we went back to the old logo. You can guess that we had to change all the stationery each time and NOBODY outside the college had any clue about the changes.
If only I had such trivialities to worry about at work!
Though I did spot it. I have a trained eye for the such subtleties after many years working as a BA First Class Cabin Scratch Finder 😉
The reverse has changed.
Having just been through a totally pointless, massively expensive re-brand by professional design consultants all I can say is “Do not give these people metal cutlery”
Oh yes! We had one of those at work. They unveiled the new ‘branding’ at one of our company meetings, including a new teal colour scheme. The response to the colour was so overwhelmingly negative (it was just yuck) that they dumped it and went back to blue. What a waste of time and money!
In other words, BA has lost its shine?
Just downgraded from premium plus to this. I do hope I get the new design! 😛
They have been issuing the ‘new card design’ since February as I’ve just checked mine and its the same
Interesting. The reason I ran it is that Amex only formally sent this out last week asking people to switch over.
Since at least 2013! My card was issued in early November and it’s got the ‘new’ design.
Yup – BA premium plus since last year here, and it’s shineless…
Get the A380 back to the paintshop…….
Keep your eyes open on new aircaraft for the “refreshed” speedmarque…