New York Stories #10 – Say ‘No’ to using miles for merchandise
Links on Head for Points may support the site by paying a commission. See here for all partner links.
This is the last of my observational pieces from my recent New York / Germany tour. After landing at Frankfurt Airport from my Singapore Airlines JFK to Frankfurt flight, I had a couple of hours to pass before my Lufthansa domestic flight to Hamburg.
I had paid cash for this flight and was in economy. I had my Turkish Airlines Gold card with me (matched from my Cathay Pacific Gold card in 2013) so I could get into the Senator lounge at Frankfurt.
This post is not about the Senator Lounge at Frankfurt. It is large, it had a decent food selection, it had some showers (thank you Lufthansa) and it was no worse than the Virgin Clubhouse in New York. I have nothing more to add – it was early in the morning and I was very tired.
What it did have, which you don’t get in a British Airways lounge, was a shop.
A shop where you can pay for things with Lufthansa Miles & More miles!
There was big stuff like suitcases, as you can see above, and small stuff too.
Regular readers won’t be surprised to know that the ‘exchange rate’ was poor. Exchanging points or miles for ‘physical goods’ is rarely a good deal.
Even I was shocked at how poor, though. Transfer the Euro amounts to Sterling and you are only getting around 0.28p per mile! If you compare that to Avios points, you will usually receive around 0.5p of value per point if you decide to use your Avios for, say, a case of fine wine or sport tickets.
Lufthansa miles have a strict three year expiry, however many miles you earn in the interim. This probably accounts for the popularity of the World Shop as people try to get some value from ‘soon to expire’ miles. 0.28p is still pretty grim though ….
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 70,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Star Alliance miles from UK credit cards (June 2025)
None of the Star Alliance airlines currently have a UK credit card.
There is, however, still a way to earn Star Alliance miles from a UK credit card.
The route is via Marriott Bonvoy. Marriott Bonvoy hotel loyalty points convert to over 40 airlines at the rate of 3:1.
The best way to earn Marriott Bonvoy points is via the official Marriott Bonvoy American Express Card. It comes with 20,000 points for signing up and 2 points for every £1 you spend. At 2 Bonvoy points per £1, you are earning (at 3:1) 0.66 airline miles per £1 spent on the card.
SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.
There is a preferential conversion rate to United Airlines – which is a Star Alliance member – of 2 : 1 if you convert 60,000 Bonvoy points at once.
The Star Alliance members which are Marriott Bonvoy transfer partners are: Aegean, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Avianca, Copa Airlines, Singapore Airlines, TAP Air Portugal, Thai Airways, Turkish Airlines and United Airlines.
You can apply here.

Marriott Bonvoy American Express Card
60,000 points (to 15th July) and 15 elite night credits each year Read our full review
Comments (10)