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You have NEVER seen a safety video like the Virgin America safety video

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I wanted to run this article last week, but I know that most Head for Points readers during the week are using the site at work.  This is not something that you necessarily want to play at full volume in your office.

I will be running a review of my Virgin America flight from Los Angeles to Las Vegas from Monday.  It is well worth reading.  Before that, though, I wanted to dedicate a whole post to Virgin’s safety video!

Take a look at this.  It is five minutes long but I STRONGLY recommend you watch the whole thing!

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Let me be clear on one point.

This is not a spoof.  Virgin America really plays this video (all seats on Virgin America have seat-back TVs) at full volume at the start of your flight.

The cabin crew stand in the aisle and do their seat buckling demo and pointing out of the exit doors in time with the music.

I cannot for the life of me understand how the Federal Aviation Authority in the US allowed them to get away this.  It is huge fun, and I’m pleased they run it, but the rules governing aviation are so strict that I would never have imagined this could slip through.

I can’t see British Airways running something similar any time soon ….

Comments (56)

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  • RC says:

    Fun, but I can see it getting incredibly annoying the second or third time you see it.

    Have a look on YouTube for Air new Zealand’s last dozen or so safety videos. Particularly the sports illustrated one.

    • susan says:

      My initial reaction was “but Air New Zealand have been doing this sort of thing for years” – Hobbit one was particularly brilliant.

  • Henry says:

    Genius! Thanks for sharing. It’s actually a masterclass in message construction – all the bits they want you to know are absolutely clear and explicit, yet it flows from concept to concept without breaking its stride.

    • Farringdon says:

      It’s interesting though as to how the different bits are presented. The “everyday safety” stuff – how to work the seat belt, stowing bags properly – is spoken and clearly enunciated. The “serious emergency” bits – oxygen masks, evacuation – are sung and danced, and the words are maybe less clear, especially to a non-native English speaker.

      I presume the FAA had the final word on this, but it’s still notable how the style of presentation changes within the video.

  • Roger says:

    Amusing and entertaining. 🙂

    Is this the first Virgin-linked video/promo/ad without the (very un-)amusing appearance of SRB D)?

  • Roger says:

    Sorry, D) was meant to be a laugh smiley.

  • James says:

    Genuinely brilliant. Love that they premiered it in Times Square last year too.

  • Erico1875 says:

    One of the best ones is the Southwest rap

    http://www.youtube.com/watch?v=DYA_ivyj3kE

  • Alan says:

    Release seatbelt by pulling on the top of the buckle? I would have said it was more the side…

  • Mary says:

    Hilarious! It’ll certainly get children watching, and they’re the ones who may not know the rules yet.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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