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British Airways pre-ordering of meals starts today for flights from 1st December

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Back in August I reported on the rumours that British Airways was about to start allowing the pre-ordering of food in Club World and First.  This has now become a reality with the service set to launch on December 1st.  World Traveller Plus is also to be included.

This is NOT a version of the Singapore Airlines ‘Book the Cook‘ service. Singapore allows you to pick from a substantial range of meals – there are 20 different main courses available for a First Class passenger departing London, including lobster thermidor – so you know that you will be getting something you want.

BA food

With the new BA scheme, you will only be able to choose from the standard menu for your flight.

Today is the first day that you can pre-order a meal via ba.com.

The initial batch of routes will be:

Las Vegas (Heathrow departures)

Phoenix

Rio de Janeiro

Vancouver

Dallas

Seattle

More routes will be added in 2015.  You can book from 30 days before departure until check-in opens.  If all has gone to plan, if you are flying these routes between 1st December (the launch date) and 18th December (30 days from today) you should find an option to select your main course available via ‘Manage My Booking’ at ba.com.

My initial concerns about this scheme remain.

It is a logical conclusion that British Airways will now be able to reduce the number of spare meals loaded for other passengers who have not selected a meal, reducing the chances that they will be able to have their first choice.

Rather like pre-selecting seating, you are likely to find that you will HAVE to pre-select your meal – whether or not you like picking your food weeks in advance – because the chance of getting what you want onboard has shrunk.

This leads to another question …. would pre-selecting your meal in World Traveller Plus or Club World stop you being upgraded? At present, it is BA policy not to upgrade passengers with a special meal requestThis may or may not end up also applying to passengers with pre-ordered meals.

Let’s see how it goes.  We should get the first pieces of feedback in the next few weeks.


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Comments (24)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Ben says:

    The lengthy routes used for the trial suggest to me that they expect some teething issues! A sensible option though.

    It will be interesting to see how many people take it up, on a recent AA flight, the cabin crew seemed to ask most what they would like. Although saying that they did the same for me until I reminded them I’d pre-ordered.

    In regards to the issue re upgrades, you wouldn’t have thought it would make a difference as the person upgraded to upgrade you will have the same choice as they ever did (if perhaps more weighted now)

  • Bojangles says:

    I think its only outbound from London Heathrow initially

  • Will says:

    Take first the the PJ’s and often nice vintage port

  • Scottnothing says:

    Thanks for your thoughts/feedback – much appreciated. I’ve moved us to 2A & 2K. Fingers crossed they sell enough CW seats and we aren’t moved back into the main cabin! Cheers

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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