Amazon now lets you pay with American Express Membership Rewards points
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UPDATE – AUGUST 2025: This is an old article, and the credit card information given is likely to be out of date.
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Amazon and American Express have launched ‘pay with points’ in the UK, a feature which has been available in the USA for some time.
It is a very simple arrangement:
You link your American Express account to your Amazon UK account via this page
When you come to pay for any future purchase on Amazon, Amazon will give you the option of using Membership Rewards points for payment
You will receive £4.50 for every 1,000 points redeemed
The good news is that it couldn’t be easier.
That said, some products are excluded – digital goods (i.e.: MP3s), digital gift certificates (via email and print-at-home), Kindle eBooks and downloads, Subscribe and Save items.
The bad news is that you are not getting the best value for your points.
Let’s compare this with a few other options from the UK Membership Rewards catalogue:
Gift cards for Harrods, M&S, Starbucks etc – 0.5p per point
Gift cards for East Coast Trains – 0.6p per point
Avios or other airline miles – 0.75p – 1p if you use them well
Hotel points – 0.6p – 1p on my valuations depending on scheme (I rate Carlson points the highest)
The 0.45p value you get from Amazon is the same value you get from Tripflex, which is when you use your points to pay off travel charges on your statement. It is still a better deal than using your points for general Amex statement credit which only gets you 0.4p.
So, overall, this is not a blockbuster deal. It is a quick and simple way to use your points, though, and that may be enough for some people.
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Want to earn more points from credit cards? – August 2025 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This would convert to 80,000 Avios! The spend target is changed to £10,000 within SIX months of approval. T&C apply. Click here to apply.
SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on the American Express Preferred Rewards Gold Credit Card is doubled to 40,000 Membership Rewards points. This would convert to 40,000 Avios! The spend target is changed to £5,000 within SIX months of approval. T&C apply. Click here to apply.

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review

American Express Preferred Rewards Gold Credit Card
Your best beginner’s card – 40,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus Card
30,000 Avios and the famous annual Companion Voucher voucher Read our full review

Virgin Atlantic Reward+ Mastercard
18,000 bonus points and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The American Express Business Platinum Card is increased to 120,000 Membership Rewards points. This would convert to 120,000 Avios! The spend target is changed to £12,000 within three months of approval. T&C apply. Click here to apply.
SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The American Express Business Gold Card is TRIPLED to 60,000 Membership Rewards points. This would convert to 60,000 Avios! The spend target is changed to £6,000 within three months of approval. The card remains free for the first year. T&C apply. Click here to apply.

The American Express Business Platinum Card
120,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card
60,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa
NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

British Airways American Express Accelerating Business Card
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
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