Heathrow Rewards – the loyalty scheme for Heathrow’s duty free shops – has launched a new sign-up promotional bonus in conjunction with Lufthansa, although you can redeem the bonus with any of their partners.
These sign-up bonuses come and go. This one is not as good as some we have seen in the past. However, as you receive double miles if you convert your points to Etihad or Miles & More before 31st December, it is more generous than it looks.
Heathrow Rewards gives you 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on Heathrow Express tickets (online bookings only).
You can redeem your points for Avios (in either avios.com or British Airways Executive Club), Virgin Flying Club miles, Etihad Guest, Miles & More miles, Heathrow shopping vouchers and some other odd bits and pieces, usually at 1 point = 1 mile.
Because of the double miles promotion until the end of the year, you will actually receive 1,000 airline miles if you convert the 500 Heathrow Rewards points. This does NOT apply to Avios or Virgin, though, only to Lufthansa and Etihad Guest conversions. (EDIT: correction)
New members who join Heathrow Rewards will earn 500 bonus points when they spend £30 in a single day at Heathrow before December 31st. You will also receive 100 points for signing up.
Whilst Lufthansa is sponsoring this promotion, you are not obliged to send your bonus points to Miles & More. You could claim Virgin miles or Avios points instead, or take a £5 shopping voucher.
To sign up:
Visit this page on the Lufthansa website and click through to the Heathrow Rewards joining page
Complete the application form – you MUST insert code ‘MM1’ in the ‘Promotional Code’ box on the application form if it does not appear automatically
For the purposes of this promo only, bureau de change transactions are not qualifying purchases – although you still earn points when you exchange money at Heathrow.
You may well already have a Heathrow Rewards account. If so, you have three options:
open an account for someone else who shares a BA or Avios household account with you, then transfer the Avios to that account
Heathrow Rewards now lets you transfer points between different people – you could get a card in a random name, spend £30, and then ring Heathrow Rewards to transfer the points to yourself.
if you have only previously converted to one airline programme, you could open another account in your name (different email, different postal address) and then send the points over to Virgin, Etihad or Miles & More if you usually send them to Avios (or vice versa). Do not use the same Avios number on two accounts.
If your card does not arrive before your next Heathrow trip, don’t worry. Save your receipts and scan or post them to Heathrow Rewards and they will add them manually.