British Airways scraps shareholder discount – but other companies have not
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If you held 200 shares in British Airways before it merged with Iberia to form IAG, you will have received a letter or email from BA advising you that the 10% shareholder discount is being stopped from January 31st.
This is not altogether surprising. The benefit was never rolled over to IAG shareholders so the beneficiaries were an increasingly small number of people who were on the old British Airways share register in January 2011.
It was a particularly lucrative scheme whilst it lasted. BA shares traded around £1.40 for much of time before the merger with Iberia which meant that you could buy into the shareholder discount for around £280.
Ignoring the share price performance – which has been excellent – it was very easy for anyone buying premium tickets from their own pocket to get back the £280 very quickly.
It was never a great perk for economy ticket holders because the discount was based on the pre-taxes and charges price.
British Airways was not the only company to offer a decent shareholder discount. This page on the Hargreaves Lansdown website gives a summary of companies who offered discounts as at September 2013. The list includes Carnival, pub groups Fullers, Marstons and Greene King, Marks & Spencer, Irish Continental ferries, Mulberry, Next, Whitbread (Premier Inn) and Safestore.
There is one other group of people who receive a 10% discount on British Airways tickets – holders of the old bmi credit cards. If you log on to the Diamond Club website you will see a special link which allows you to book flights whilst triggering the discount. Luckily, for those of us who still have these cards, there is no sign of this deal going away.

How to earn Avios from UK credit cards (June 2022)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards.
Until 18th July 2022 there is an astonishing special offer on these cards. You get 50,000 Avios on the Avios Plus Mastercard and 10,000 Avios on the free Avios Mastercard. You can apply here. We strongly recommend getting the Avios Plus card whilst this offer is running.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
50,000 Avios for signing up (A CRAZY SPECIAL OFFER!) and an upgrade voucher for spending ….. Read our full review

Barclaycard Avios Mastercard
10,000 Avios for signing up (SPECIAL OFFER) and an upgrade voucher for spending £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
SPECIAL OFFER: The sign-up bonus on Amex Gold is increased from 20,000 Membership Rewards points to 30,000 Membership Rewards points until 19th July 2022. This card is free for the first year.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa
10,500 points bonus – the most generous Avios Visa for a limited company Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)
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