In recent weeks I have written about new airline miles promotions that Hilton HHonors is running with British Airways Executive Club and Lufthansa Miles & More.
The BA version is generous – 1,500 bonus Avios on your first stay and 2,000 bonus Avios on the second. You don’t get anything after that.
The Lufthansa version works in another way. You build up to earning quadruple Miles & More miles from your 4th stay, with no limit to the number of qualifying stays.
The Virgin Atlantic version is – well, not better or worse, just – different.
This offer is only for you if you would prefer to take airline miles as part of your Hilton HHonors earnings, instead of a larger pile of Hilton points.
It covers stays from January 10th to March 31st. Virgin released the details two weeks after it started!
Registration is required via this website.
You will earn:
TRIPLE Virgin Flying Club miles (usually 2 per $1, now 6 per $1) on every stay in the promotional period
QUADRUPLE miles on every stay at these hotels in London
Remember that Hilton HHonors has two earning options. You can choose either:
‘Points & Points’ – 10 base and 5 bonus Hilton points per $1, or
‘Points & Miles’ – 10 base Hilton points and 1 airline mile per $1
As I value a Hilton HHonors point at 0.3p, it is always better to take the miles – you are looking at 1.5p of Hilton points versus 2p of Virgin miles. With this Virgin promotion, the miles are worth far more than the Hilton HHonors points. Triple miles means 6p of value per $1 spent.
This offer could work out very well. A typical £250 night in London would, excluding VAT, be ($325 x 8) 2,600 Virgin miles. Per night!
I have one tiny issue. If you look at the Hilton website for this offer, it is not clear whether you can get the bonus just once or numerous times. In the small print it says you earn bonus miles “per each eligible stay” which implies you can earn it multiple times.
If your Hilton stays are generally short and cheap, you may want to register for the Avios promo and then switch to the Virgin one after your first two stays during the promotional period.
PS. Remember that you can convert Virgin miles INTO Hilton points in chunks of 10,000. This means that you could take the Virgin miles and convert them back into Hilton – it would be better than taking ‘points and points’ from Hilton!
(Want to earn more Virgin Flying Club miles? Click here to see recent articles on Virgin Atlantic, Little Red and Flying Club, and click here for the latest news on earning and spending other airline and hotel points.)