Good Avios deal with The Gourmet Society for just £4.49

Tucked away in the latest issue of BA’s The Club magazine is an interesting offer from ‘dining discount’ group The Gourmet Society.

Despite the posh name, The Gourmet Society is effectively a plastic card which gives you discounts at a huge number of restaurants (6,500) up and down the UK.

I got one a few weeks ago, paid for with some East Coast Rewards points which were due to expire.

What is handy about it is that you can operate it entirely via their smartphone app – you don’t need to carry the card around.  I have only used it once so far but it got me £10 off a meal with the family in Café Rouge.  Prezzo, Strada and Loch Fyne are also involved but there are many independent places as well.

The British Airways offer is attractive:

You pay £4.49 for a three-month trial membership of The Gourmet Society

You receive 250 Avios points

You receive a £40 voucher valid at Naked Wines.  There is no minimum purchase and they recommend you use it to buy a £40 half-case of Customer Favourites.  All you pay is £4.99 towards postage.  There is a limit of one free case of wine per household and the voucher must be used within 30 days.

To take advantage of this deal, you need to visit the British Airways Gate 365 shopping portal – it is not available if you go directly to The Gourmet Society website.  Click through to Gate 365 from the link on this page.

The deadline for signing up is March 11th.

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How to earn Avios from UK credit cards (July 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.