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Get a 4-star hotel at Heathrow from £45 via an arbitrage

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Mercure, the four-star brand owned by Accor and part of Le Club Accorhotels, is opening a property near Heathrow Airport in March.

The Mercure London Heathrow Hotel is shown here on the Accor website.

What it doesn’t tell you is that this hotel is currently trading as the Comfort Hotel Heathrow.  This hotel has the dubious benefit of being one of the worst reviewed Heathrow hotels on TripAdvisor – an award that is hotly contended.

This article on the site of the hotel owner confirms that it is the Comfort Hotel which is being converted to Mercure.

This is where is gets interesting.

The Comfort Hotel is still being advertised for March and beyond.  It is not bookable via Choice Hotels own website but it is elsewhere. has it for £57 on June 11th for example, whilst has it for £54.  On other dates it drops into the £45 range.

Over on the Accor website, however, it is being advertised as a Mercure and you will pay £95 for a double-room for the same date.

Assuming that Kaligo etc can confirm your booking, then this may not be a bad deal.   You are taking a bit of a gamble that the hotel will be substantially improved under the Mercure branding – after all, I imagine most of the staff will remain from its days as a Comfort Hotel – but at the very worst you will still have a fully refurbished room.

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Comments (11)

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  • Frankie says:

    My first choice is always Hilton Garden Inn (formerly Jury’s). Great hotel, perfect for watching the planes landing and usually a great price. But the main benefit is that it’s the only one beside an Underground station so you never need to worry about shuttle buses or taxis.

  • DickieDucker says:

    I love your articles Raffles, and really look forward to your emails each day, but I feel impelled to amend your last sentence:

    …at the very worst, you might have your stay cancelled, your £45 refunded and have to pay out £100s at the last minute, because you can’t find anyone to take responsibility for walking you to another hotel (I’ve had exactly this series of events happen, and a recent poster on another blog had it happen when a property renovation was delayed, even though the hotel remained in the same chain, was booked through the chain website, and there were other properties from that chain in the vicinity). Definitely worth booking an award stay alongside it, just in case, for those taking the plunge.

    • Rob says:

      There is a difference here – the hotel remains under the same owners. It is only the sign that is changing.

  • Andy says:

    Mercure did this with the Comfort Inn in Nottingham a couple of years back. That was also the worst reviewed hotel in the city at the time. The renovation took almost a year to complete.before the scaffolding came down.

  • David says:

    Interesting, but not much of a location it should be said. (Add on travel costs and time hassle).

  • Brian says:

    The location is good for people with a car, perhaps, being close to the motorway, I think, but not for those arriving at Heathrow via public transport.

    Also, I was looking at the Accor site for hotels near Heathrow to take advantage of the 160 Euros offer (points for 3 stays) and the Mercure was showing on the Accor site for 44 pounds, cheaper than the Ibis in Bath Road. I would still take the Ibis, however, for convenience reasons.

  • James67 says:

    Had the misfortune to stay there about a decade ago. I thought it would be ok for a night. It wasn’t. It will be impossible to bring this hotel up to 4* even within the next year IMO. Best to spend £50odd on something you know you are getting, like HGI as suggested above.

  • Froggitt says:

    “at the very worst you will still have a fully refurbished room”………..assuming they’ve got round to refurbing your room by the time you arrive.

    • Rob says:

      I struggle to see how they can sell the hotel as a four-star Mercure if the refurb is not finished …

      • James67 says:

        My guess is that refurb will take place on rolling basis. Those that book the £95 Mercure rate will likely be allocated the upgraded rooms while those that booked a £50ish room on another site will end up wishing they had stayed elsewhere.

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