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New British Airways developments unveiled at the Gold Guest List lunch

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One of the participants at the Gold Guest List lunch in London last week, held for British Airways most valued customers, sent me over a summary of the speech that was given.  It has some interesting insights which are generally positive.

(Note that this lunch was not held under Chatham House rules.  Items discussed at these lunches usually find their way onto various internet forums so I am happy to repeat them.  If you saw my article on Saturday you will see that I did not publish a certain detail because it was not part of the main presentation but only mentioned separately to a smaller group.)

The good news

A private check-in lane with DIRECT access to Galleries First is to be built at Heathrow for Gold, oneworld Emerald and First Class passengers.  More details in my article on Saturday.

Long-haul business class is to see catering spend increased by £20 million per year.  Given the shocking state of Club World catering at the moment – my last BA main course is pictured below – this is well overdue.  I would say that BA needs to funnel some of this money into crockery and presentation.  It is difficult to feel much love for a meal served like the one below.

British Airways Club World main course

Wi-Fi is coming to short-haul with Intelsat working on a package.  Long-haul is not on the agenda due to cost and implementation issues.  To be fair, it does seem tricky to retrofit Wi-Fi and you usually only see it on new aircraft.

There is an intention to improve cleanliness onboard.  No idea how.

The lounges at Heathrow are to be fully refurbished.  No timescale was given.

There be a substantial increase in policing what is taken onboard by ‘hand baggage only’ customers.  BA accepts that the current hand baggage and priority boarding system on short-haul is not fit for purpose, partly due to increased levels of cabin baggage.  Gold and Gold Guest List members may be allowed to board first so they can take the overhead space.

The bad news

The new Club World washbags (‘pathetic’ was the description used by my source) are to stay.   That said, many airlines including Emirates have done away with amenity kits entirely on day flights.

BA admits that the feedback from customers about legroom with the new short-haul seating has been disastrous.  There are no plans to remove a row of seats to improve business class legroom, however.

The decision to scrap free domestic Reward Flight Saver redemptions was decided on financial grounds despite knowing it would alienate many customers and will not be reversed.

The decision to stop free seat allocation on Hand Baggage Only fares was decided on the same financial grounds.  BA has received substantial negative feedback – not surprising when you can spend well over £500 on a Hand Baggage Only fully-flexible ticket and still find that you cannot choose a seat whatever your status – but no change is planned.

There are plans to introduce an ‘even fewer frills’ economy ticket which will probably exclude lounge access and all other benefits such as Priority Boarding.  I am actually OK with this concept but it needs to kept out of the GDS systems which corporate customers use – otherwise business travellers who are obliged to book the cheapest fare will be forced to use it.  Have these fares on ba.com by all means but do not force them on business travellers who have no alternative.  Avios points would probably remain, oddly, because it would mean another change to the scheme.

That is about it.  If you want to take part in these lunches yourself, you only need to earn 5,000 tier points in a single membership year and you will (possibly) be invited along!


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Comments (84)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • James67 says:

    I forsee the Gulf and LCCs gleefully increasing their capacity from the regions and profit warnings from BA somewhere down the line. Not that I care, I hate LHR transits and am losing respect for BA that are becoming more akin to Ryanair with each day that passes. The way things are going Easyjet will be the premier British airline by the end of the decade.

  • Calum says:

    Thanks for sharing these.

    I wonder if the “even fewer frills” fares will be combinable with standard and/or HBO economy fares? Would like to retain lounge access at LHR/LGW on an outbound but not too fussed about some of the terrible outstation ones on the way back. Would also make sense ex-loungeless LCY.

    • @alastairtravel says:

      Calum – HBO are not combinable with standard economy fares so I doubt these would be either.

      Nothing to stop you doing 2 one ways of course.

  • Judy says:

    With direct access from Fast Track to GF for Golds, will this mean the end of the “millionaire’s door” for F passengers to the CCR?

  • CV3V says:

    I wonder if next up they will be buying some of the Ryanair weighing scales that used to appear at the check in desk just in time for boarding.

    Reading between the lines, if they want to allow Gold to board first (so that they can get some locker space!!?) does that mean Silver status wont be getting priority boarding? It all sounds a recipe for further confusion and hassle which at LHR we just don’t need.

    If they could but some new plates etc in time for my KUL flight in June that would be great, ta. (tip: Denby always seem to have a sale on) However, I get the impression that this is one of those announcements which is done to buy them some time followed by an overly long consultation period which they then make into a documentary.

    • raikje says:

      They may just move towards the American style of priority boarding, which is rigidly hierarchical. So Silver would still get priority boarding, but not before the Golds have had their turn. And then Bronze would follow, then general boarding (ignoring the premium cabins). If you’re a Gold and you miss the Gold boarding window, then you are welcome to join the back of the current priority boarding queue, but can’t skip it on the basis of being entitled to a higher one.

      It works pretty well and makes the benefit seem like it is actually worth something, which is not how I feel about BA priority boarding. Needs to be well policed though.

      • Alan says:

        Agreed, I much preferred the boarding groups system in the USA. Unfortunately at T5 the initial check for domestic flights is at biometrics and that means a 3rd party security person rather than BA staff – as a result they never seem to care in the slightest re eligibility! With a big focus on training should be doable though.

        The no lounge access fares would be a disaster, esp if on the GDS – I still remember lots of confused and miffed folks at bmi lounges!

    • James67 says:

      Don’t mention plates or a ‘bring your own plate’ fare will be the next thing on their agenda.&

  • H says:

    The legroom is absolutely ridiculous – in both euro traveller and club europe that is. It feels JUST the same as being on a ryanair flight and I now have started avoiding fly shorthaul BA as much as I can.

  • RT says:

    So is the BA First Class that bad….

    • Rob says:

      You mean the food? No. Neither, however, do you have caviar thrown at you (a la Lufthansa) nor are you offered the choice of Krug or Dom Perignon champagne with your meal (a la Singapore) …..

      • Mike says:

        I had caviar on my BA F flight to SFO (on the new A380). The food was surprisingly good.

    • CV3V says:

      On CX First they have the pre flight champagne (Amour de Deutz), followed by Krug during the flight. As well as caviar during the flight, they also have caviar at the Champagne bar in the First lounge at HKIA (so I’m told).

  • Oh! Matron! says:

    BaxterStorey do the catering at T5, and also do the catering where I work. It’s abysmal at best in T5 (No dessert except biscuits: For the love of all that is holy!) and it’s MUCH, MUCH worse here. You could get Subway in to do the catering and
    1. It would likely be cheaper and
    2. Much more likely to be better 🙂

    • Oh! Matron! says:

      My bad: I though the food was lounges, not in the plane. Looks horrific!

  • Neil says:

    So BA have heard we all hate the ‘enhanced’ legroom. But are doing nothing about it. So the product is still selling well – otherwise they would do something about it. I do wonder what it would take to convince people of the poor value of CE?

    • Rob says:

      That is not necessarily the case. In any event, all BA cares about is whether people stop flying BA long-haul because they are no longer to connect into Europe on CE and it would be impossible to know if that was happening from the outside.

      The combo of the ageing Club World seat, the terrible food, the pain that is Flight Connections Centre at Heathrow (not BA’s fault) and the reduced CE leg-room is not exactly enticing if you have various alternatives. Look at Lufthansa though. They stuck with their ‘slopes to the ground at a very painful angle’ business class seat for so long that they installed it on the first of their A380s. Change is slow.

    • Susan says:

      Would be interesting to know whether there’s been a reduction in intra-Europe travellers choosing CE rather than loads being primarily those interlining from TATL etc. Unless one needs the TPs then a Y exit row and snack in airport seems much preferable. The drop from CW to CE is absurd.

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