A couple of weeks ago I wrote about the ‘Autograph’ collection of hotels promoted by Marriott. This is a group of independent hotels which have chosen to work with Marriott for marketing and promotional purposes (including redeeming and earning Marriott Rewards points) whilst retaining their own characteristics.
‘Autograph’ has gone well for Marriott. The UK properties are all very well regarded hotels – St Ermin’s in London, Threadneedles in The City and The Glasshouse in Edinburgh. In New York it has venerable names such as the Alonquin and The Lexington.
Hilton launches a bonus for ‘Curio’
I also mentioned ‘Curio’ in that article. Hilton has jumped on the bandwagon started by ‘Autograph’ and now has nine hotels operating under the ‘Curio’ brand which you can see here. The first European property, in Hamburg, is due to open very soon.
If you are planning to give ‘Curio’ a try before July 31st, Hilton HHonors is offering 1,500 bonus points per night. You need to register via this page on the Hilton site. It may trigger on redemption nights too.
(I will add a link to this offer to our ‘Hotel Promos‘ page, so you don’t need to worry about remembering it!)
Starwood also jumps on the bandwagon …
The website is here. So far, it contains a grand total of one hotel – the Royal Palm, South Beach, Miami. A further four hotels have been signed but all are in the US so far.
Has Starwood left it too late? If I was running a five-star independent hotel I imagine I would be fighting off overtures from Marriott, Hilton, Starwood and – since the other big chains tend to follow like a herd – IHG, Carlson and Accor! This may well be a trend that burns itself out especially if the hotels find that they are not getting real value for the margin they are handing over.
(Want to earn more hotel points? To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)