Bits: Element in Amsterdam open, warning on Emirates Membership Rewards conversions
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News in brief:
Starwood opens 2nd European Element hotel
Starwood opened its Amsterdam ‘Element’ hotel yesterday. This is looking like a good value Starwood Preferred Guest redemption at 7,000 points per night – cash rates seem to hover around €200 on busy days.
It is only the second ‘Element’ property in Europe, following the earlier opening near Frankfurt Airport. A UK site is earmarked for Tobacco Dock in Wapping next year.
I have never stayed at an ‘Element’ but the idea is that they are themed around a ‘healthy mind, healthy body’ lifestyle. You will find a large fitness rooms, large double-height lobbies with water features and areas for working, eating and socialising and healthy free breakfasts. Open plan rooms include ‘plug and play’ docking stations so you can bring your own entertainment, ambient lighting, the Westin ‘heavenly bed’ and rainfall showers. Studios include kitchen facilities for those wanting a longer stay.
Amsterdam is location in Amsterdam Zuid, the main business district. You will need to take the metro into the city centre but this is not a huge strain. The hotel is connected to a shopping mall.
Details can be found on the Starwood website here. There are no actual photos up yet – that is how new the hotel is.
An Amex Membership Rewards to Emirates transfer glitch
Three people have been in touch with me recently about problems transferring American Express Membership Rewards points to Emirates Skywards.
The rule, which is not publicised, is this – you can only ever convert Amex points from one Membership Rewards account into Emirates.
What does this mean? It means that, if you close down your Amex Gold or Platinum card and later re-open one, you will no longer be able to make transfers to Emirates. Similarly, if you have a non-UK Amex card, you will not be able to convert points to Emirates from both that card and a UK card.
This seems totally bizarre, but when three people have the same problem and are given the same explanation then it is worth flagging up. The fact that I had never heard of this problem before suggests that it may be a new rule or a new problem – whether it is permanent or not is a different question.
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You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
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British Airways American Express Premium Plus
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The Platinum Card from American Express
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Virgin Atlantic Reward+ Mastercard
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Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:

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