Bits: Element in Amsterdam open, warning on Emirates Membership Rewards conversions

UPDATE – JUNE 2025:  This is an old article, and the credit card information given is likely to be out of date.

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News in brief:

Starwood opens a second European Element hotel

Starwood opened its Amsterdam ‘Element’ hotel yesterday.  This is looking like a good value Starwood Preferred Guest redemption at 7,000 points per night – cash rates seem to hover around €200 on busy days.

It is only the second ‘Element’ property in Europe, following the earlier opening near Frankfurt Airport.  A UK site is earmarked for Tobacco Dock in Wapping next year.

I have never stayed at an ‘Element’ but the idea is that they are themed around a ‘healthy mind, healthy body’ lifestyle.  You will find a large fitness rooms, large double-height lobbies with water features and areas for working, eating and socialising and healthy free breakfasts.

Open plan rooms include ‘plug and play’ docking stations so you can bring your own entertainment, ambient lighting, the Westin ‘heavenly bed’ and rainfall showers.  Studios include kitchen facilities for those wanting a longer stay.

Amsterdam is location in Amsterdam Zuid, the main business district.  You will need to take the metro into the city centre but this is not a huge strain.  The hotel is connected to a shopping mall.

Details can be found on the Starwood website here.  There are no actual photos up yet – that is how new the hotel is.

An Amex Membership Rewards to Emirates transfer glitch

Three people have been in touch with me recently about problems transferring American Express Membership Rewards points to Emirates Skywards.

The rule, which is not publicised, is this – you can only ever convert Amex points from one Membership Rewards account into Emirates.

What does this mean?  It means that, if you close down your Amex Gold or Platinum card and later re-open one, you will no longer be able to make transfers to Emirates.  Similarly, if you have a non-UK Amex card, you will not be able to convert points to Emirates from both that card and a UK card.

This seems totally bizarre, but when three people have the same problem and are given the same explanation then it is worth flagging up.  The fact that I had never heard of this problem before suggests that it may be a new rule or a new problem – whether it is permanent or not is a different question.

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