Maximise your Avios, air miles and hotel points

Win a share of £1,000 of Amazon vouchers by testing a new rewards app

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This is something a little different from your usual HfP article or your usual HfP competition.

Over the last few months I have been doing a bit of (unpaid) advisory work with a company called Internet Light Industries (ILITEAM) on their new app, 3More.  

3More is a new style of market research platform that will theoretically allow you to earn miles and points in return for completing surveys.

This is NOT another version of e-rewards or Rewards for Thoughts.  I want to make that clear from the start.  Both of those companies tend to make you sit through lengthy desktop surveys in return for earning a handful of miles.  e-rewards also has a habit of throwing you out of surveys after you have wasted a few minutes completing pre-qualifying questions.  Forget all that.

3More will be a very simple platform, designed for the smartphone era. It introduces the concept of nano-surveys, which are surveys consisting of just three questions. They call them ‘triplets’.

What is a ‘triplet’?

The idea is simple.  As an alternative to building and distributing lengthy market research surveys and waiting for results to come in all at once, 3More delivers a nano-survey consisting of just three questions which you can answer in seconds.

The company sponsoring the survey will receive the (anonymous, aggregated) replies to their survey in near real-time.  This makes it more attractive than traditional market research.  3More users can answer surveys in their ‘down time’ (on the train, in a taxi, watching TV) with just a few swipes on their phone.

What’s in it for you?

You accrue points for every survey response and those points will be transferrable into a wide range of travel and shopping-related reward schemes.

My role in this has primarily been introducing the team to the relevant people at Avios, Virgin Flying Club etc.  The final line up of reward partners has not yet been agreed, though.

Win your share of £1,000 of Amazon vouchers

The 3More app is still being tested and finalised.  The company is looking for a number of Head for Points readers who are willing to download it and answer a few test questions over the next few weeks.  The current version of the app runs in any web browser though it is optimised for mobile devices.  The beta test will help ILITEAM produce the iOS and Android versions of the app. 

Remember that each survey question will be multi-choice and can be answered with a simple swipe of your finger.

You will earn 3More points during the beta phase but they will only be for test purposes.  When the app goes live, all points balances will be reset.  However, all Head for Points readers that help with the BETA will get a bonus earning rate of 25% for their first year of using the app.  

Additionally, every reader who uses the 3More app and answers a minimum of 50 triplets (they take about 10 seconds each to complete!) by the end of September will be entered into the draw to win the following prizes:

10 readers will win a £50 Amazon voucher

50 readers will win a £10 Amazon voucher

Because this is a small scale trial, your chances of winning are good.


How do I take part?

Just point your browser at  Choose a sign-up method and you’re good to go. 

Things you should know

This is a test version so sometimes things might not work quite as expected.  If you have any problems you can contact ILITEAM by sending an email to or by visiting their online HelpDesk at

Please do not contact Head for Points.  I am only acting as an intermediary here to help the team recruit some beta testers.

A note on privacy. The data you share when answering triplets is anonymous.  The organisations asking the triplets don’t know who answered them.  Using 3More will never result in our users getting unwanted messages, ads or spam from anywhere, nor will it put their personal information at risk.

Good luck with the competition.

Comments (66)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Sue says:

    Working ok for me. but annoying when the first question asks something and for me it is not relevant but there is no opportunity to say “other ” or similar , so the next two pages that download are definitely not relevant either. I just hit ‘skip’. But they are missing the chance to find out why I skipped.
    Also, I logged out temporarily and when I logged back in I was asked the same questions again on a couple of occasions ? got to 4885 before I was told there were no more triplets for me.

    overall, I like the speed of the individual exercises. Jonty is right – Virgin Red’s ‘This or That’ was a little more appealing and Fun. But this is still a test period so hopefully the little niggles will be ironed out and maybe the graphics made more exciting ?

  • Alan says:

    Obviously will need to see how the app turns out but the website is a reasonable start. Background graphics don’t go the whole way down the page when scrolling though and many option lists are incomplete, forcing you to pick incorrect answers – hopefully something they’ll fix before going live.

    Speed (at least once it moves to being app-based) looks like it’ll be similar to Google Opinion Rewards – it can be impressively generous though, up to 35p at times for a few questions, although you are giving away more data by way of geolocation. Getting actual cash to spend in the Play Store is very handy though, as a result I’m yet to pay for an app and have around £23 earned over the past two years!

    • Dave says:

      On the topic of spending Google Play credits earned via Google Opinion. Apart from Apps any other smart ideas? I have paid for Viber credit to make international calls. Any other uses?? cheers

      • Alan says:

        Haha, no – I’ve been looking for some similar ways of spending credits, Dave – especially as Google Play cards are available from Tesco under the bonus Clubcards for giftcards scheme 😉

        Music/TV/films are options too but not found a great way to cash them out yet.

  • Roger* says:

    Gosh, THREE separate questions on BA long-haul and another couple on QR! 🙂

    {OT: See the * at Roger*? That’s my attempt at differentiating my posts from other Rogers/roger. 😀

    • harry says:

      on hfp sometimes get the impression I’ve been right royally rogered 🙂

  • Lewis Watson says:

    How do you know when you have completed 50?

  • Alan says:

    Very impressed to already have a reply form James (CEO) regarding test questions – they’re adding a catch-all option but branching logic, etc will be coming soon and is more just a feature of these being test questions as many of us thought. Very impressed with the speed and thoroughness of reply – bodes well!

  • rams1981 says:

    mine stops and says no more at 5100 points. Will check later

  • Brewed for good times says:

    5030 – no more tirplets available.

    Seems a flaw in the system though: it takes quite a while for each question to load, but in the meantime if one clicks any of the options and then selects ‘next’, it submits the response and progresses the survey before the questions have loaded.

    Makes it very quick to progress the surveys but doesnt give accurate or honest answers.

  • Marco says:

    It seems to be very simple. Must have the possibility of being more rewarding than e-rewards

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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