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50% bonus on Emirates conversions to Heathrow Rewards – worth it?

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Heathrow Rewards has launched an interesting promotion – a 50% bonus when you convert your Emirates Skywards miles INTO Heathrow Rewards points.

This deal runs until 31st December.

Emirates Skywards joined Heathrow Rewards as a transfer partner back in May 2015see here.   As British Airways, Virgin Atlantic, Lufthansa and Etihad were already transfer partners, it was not a surprising addition.  The transfer rate is the same as the other airline partners.  250 Heathrow Rewards points gets you 250 miles.

What WAS surprising is that you were also allowed to transfer Emirates Skywards miles INTO Heathrow Rewards. The details are here.

emirates-heathrow-rewards

Here are the rules when no bonus is running:

The minimum Emirates transfer into Heathrow Rewards is 6,000 miles.

The conversion rate is 3:1 so 6,000 miles gets you 2,000 Heathrow Rewards points

The maximum conversion per transaction is 54,000 Emirates Skywards miles

As 2,000 Heathrow Rewards points gets you a £20 shopping voucher, you are getting 0.33p per mile

You CANNOT convert Heathrow Rewards points gained via Emirates into airline miles

The final point above is very important.  The ONLY thing you can do with Heathrow Rewards points generated from a Heathrow Rewards conversion is to redeem for a Heathrow shopping voucher.

I tried this out when the feature was first launched.  I moved 6,000 Emirates Skywards miles across.  The transfer was INSTANT.  I logged out of my Heathrow Rewards account, logged back in and the 2,000 points were there.

Next to your points total online is a little question mark.  Click on this and a box pops up which says:

Heathrow points:  xxx

Emirates converted points: xxx

I went over to the Avios conversion page.  I got a message “You do not have enough points to redeem for this reward” – which was true, excluding the Emirates miles.

I then went to the shopping vouchers page and WAS able to redeem for £20 of shopping vouchers without any problems.

Emirates A380

With a 50% bonus, you will receive a £30 Heathrow shopping voucher for every 6,000 Skywards miles you convert.

This is still not an outstanding deal by any means.  It is pointless (sic) converting American Express Membership Rewards points to Emirates Skywards to Heathrow Rewards just to get 0.5p per mile – there are plenty of Amex redemptions which offer better value than that.

However, this IS an excellent way of using up some spare Emirates Skywards miles (minimum 6,000) if they are about to expire.

Don’t forget the other two ways of using up small amounts though – Arsenal football tickets and redeeming for easyJet flights.

Remember that you CANNOT use this as a method of converting Skywards miles into Avios by laundering them through Heathrow Rewards – the IT works and those redemptions are blocked off.


Earning Flying Blue miles from credit cards

How to earn Emirates Skywards miles from UK credit cards (November 2020)

Emirates Skywards does not have a UK credit card.  However, you can earn Emirates Skywards miles by converting Membership Rewards points earned from selected UK American Express cardsThese are:

Membership Rewards points convert at 1:1 into Emirates Skywards miles which is an attractive rate.  The cards above all earn 1 Membership Rewards point per £1 spent on your card, which converts to 1 Emirates Skywards mile. The Gold card earns double points (2 per £1) on all flights you charge to it.

Comments (31)

  • Bob says:

    Erm… I haven’t used HR before. If I join online now, could I use the App to pay for things with the points immediately or do I need to wait for physical card or vouchers to be sent to me?

    • EwanG says:

      As soon as the points are in your Heathrow Rewards account, you can use them immediately. Within the app if you go to Heathrow Rewards, then My Account then My Loyalty Card it provides a virtual card which can be scanned. You can also add it to passbook in iOS from here.
      From memory the transfer from Emirates to Heathrow Rewards was immediate.

      If there are other members of your family who have Emirates points which you want to transfer, you will need a Heathrow Rewards account in their name. Heathrow Rewards only allow one account per address, so you’ll have to be creative with how you enter your house number.

      You can then move all the Heathrow Rewards points to another account if you wish, the exception being any bonus points (e.g. 100 points for registering) which cannot be moved.

  • Rachael says:

    Has anyone every bought tennis tickets at the O2 ATP using Skyward points. I just spent 20,000 points for x2 VIP tickets which include food and drink for the finals which I find amazingly good value considering the package for 2 was upwards of £200 pounds each..or did I miss something ? Either way my son is tennis mad so will be happy.

    • Rob says:

      Didn’t know they had those. Should be good fun.

      • Rachael says:

        Actually Rob, I did a search on Barclays ATP x2 VIP tickets with food and drink, and the tickets are going for 2 at £1812.. so even more fun if what I have booked turns out to be correct.:)

        • Rob says:

          You know what …… someone told me about these and I promptly forgot. And when I remembered, days later, they had all gone ….

  • Al Sng says:

    Are transfers only in blocks of 6K points, or is that the minimum?

    Have 8500 EK miles which I have no discernable use for

    • Tim says:

      I had the same question. It doesn’t seem to let me change the value from 2,000 Heathrow Rewards points (6000 EK points) to any other value 🙁