BA 10-abreast on B777’s, Club Europe on domestics & other IAG Capital Markets Day news

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• John says:

  5 Nov5 November 12:39

  I am struggling to work out how they can fit another 12 seats into the A320…they surely cant squeeze in any more rows!?!

  I think I’ll be standing from then on, except there isn’t anywhere to stand up in!

  • the_real_a says:

    5 Nov5 November 12:46

    Remove the galley and lavatory – no need for the former since its buy on board.

• Nick_C says:

  5 Nov5 November 12:44

  Odd decision on cramming extra seats into the 777s. The presentation says 25 aircraft and Gatwick, but BA have 58 777s. So is it just the Gatwick fleet that is going ultra high density?

  Sadly, most people don’t check this level of detail before booking a flight. I used to fly economy on AA when they offered “more room throughout coach” (34″ seat pitch in a 2-5-2 config). I would have happily paid substantially more for this level of comfort, but the business model failed. All most people care about is price. So while people are so stupid, its inevitable that most airlines will cram in as many seats as possible.

  It’s frustrating that in order to get a reasonable level of comfort in premium economy, you have to pay an extra £73 APD (the same level of tax as J or F).

  I don’t often fly Y anymore, but if I have to sit in a cramped seat I may as well fly Norwegian instead of BA.

  To Squash, to Squeeze.

  • Temp says:

    5 Nov5 November 13:13

    Amazing isn’t it? Ryanair, woeful legroom for years… Now Europe’s largest airline by passengers. Emirates, 10-across 777 for years… World’s largest long-haul carrier. Price is simply paramount for economy passengers. Their lower costs allow lower fares and keep attracting the passengers.

    • Susan says:

      6 Nov6 November 08:50

      Don’t touch Ryanair but my last Emirates Y 777 long-haul was on a spotless plane, with hot towels, printed menus, decent IFE and plentiful food. Compare that to the regular FT BA complaints about filthy aircraft, catering mismanagement, mini Mars bars and being treated like cattle.

      • Temp says:

        7 Nov7 November 08:50

        Don’t get me wrong, I wasn’t knocking Emirates, nor defending BA. Just pointing out how commoditised air travel has become. Personally I find service factors secondary if I am highly uncomfortable for x hours.

  • Rob says:

    5 Nov5 November 13:15

    All Gatwick plus the 3-class Heathrow fleet.

• Bob says:

  5 Nov5 November 12:58

  To be fair to them, any decent presentation is designed for its audience and this wasn’t aimed at passengers. If this was aimed at bondholders (who want to be paid), you can understand them needing to sound obsessed with costs and… being shown the money…

• @mkcol says:

  5 Nov5 November 13:03

  So they’re densifying 25 777s.
  Anyone any idea how many are in the LGW fleet already? If any might be shuffling around the M25 from LHR to join the game, or if it’s to help better manage the fleet by being able to flick between the 2 depending on demand etc?

• Andrew Tucker says:

  5 Nov5 November 13:29

  I am beginning to wonder whether I should have a rethink over my Avios collecting priorities. Avios appear wanting to keep moving the goal posts. I wonder whether hotel point collecting is now a more effective points choice.

  Hotel points are a lot more versatile in many ways I suppose. Hmmm….

  And come to think of it, my Amex nectar bonus has made me rethink their possibilities through flying with easyjet etc

  Hmmmm…

• vol says:

  5 Nov5 November 13:31

  …way to go, Brutish Airways. 😐

• Cate says:

  5 Nov5 November 13:58

  Thinking big picture STUFF perhaps this is a step towards leveraging first and business pax out of scheduled flights and onto their private charters? If so I will look forward to reading Rob’s article on how we are finally going to be getting the same sign up CC bonuses as those in the USA.

• Tony says:

  5 Nov5 November 17:22

  One of the slides states “Ambition to create an experience that exceeds that of our key competitors” The question is, who do BA see as their key competitors i.e. What is their target market?

  • Alan says:

    6 Nov6 November 22:08

    Judging by the current cuts all over, they are probably trying to compete with Southern Railways…

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