Earn Avios or Virgin Flying Club miles at Duty Free with Instamiles

A few weeks ago a reader (thank you) sent me an email to ask “Do you know that Instamiles has added Avios and Virgin Flying Club as partners?“.

I didn’t, because I had never heard of Instamiles.  Even odder, a search of the entire Flyertalk discussion database – 27 million posts – does not bring up a single mention of it.

This is how it seems to work.  Instamiles, a French company, runs via a smartphone app which signs contracts with major duty free operators to entice you into their stores.  The way it does this is by offering you a bribe of frequent flyer miles to check out the prices of various goods.

The parent company, Hi Duty Free, runs an online service which links up shoppers looking to buy specific duty free items which frequent flyers passing through specific airports.

Here is a typical task I got:

I would earn 250 Avios or Virgin miles by taking and uploading a photograph of any product from Shiseido, La Prairie, Clarins, Philosophy Coty, Estee Lauder or L’Occitane, along with a second photograph showing the price tag.

The app only works at selected airports.  The only participating airport in the UK is London Heathrow.

Other participating airports are New York JFK, Shanghai, Singapore, Paris CDG, Paris Orly, Washington Dulles, Los Angeles, Geneva, Beijing, San Diego, San Francisco, Hong Kong, Dubai, Frankfurt, Nice, Lyon, Sydney, Toulouse and Brussels.

I gave it a try at Heathrow last week.  I felt a little self concious taking the required photographs, to be honest.  You take the first photograph of the item and then need to wait a few seconds whilst it uploads before you can take the price tag photograph.  Because the photos upload immediately, you need to be logged in to airport wi-fi or have roaming enabled on your phone when outside the UK.

You need to earn 2,500 miles before they are transferred across.  So far, I have been credited with 1,500 miles from my photographs taken last Tuesday – they credited seven days later.  This is despite the fact that their website states that tasks will be validated ‘within 72 hours’.

I should have received 2,000 miles and not 1,500.  I don’t know if another 500 will appear later or if they have disqualified my 500 mile ‘take a photograph of some jewellery’ task – although the task remains greyed out in the app and was completed as required.

I was able to complete another task in Dubai last Friday and that should earn me a further 500 miles.

Apart from Avios and Virgin, supported airline programmes are:

• Flying Blue
• Qatar Airways Privilege Club
• Qantas Frequent Flyer
• Turkish Miles & Smiles
• THAI Royal Orchid Plus
• TAP Victoria
• TAM Fidelidade
• South African Voyager
• Singapore KrisFlyer
• Korean SKYPASS
• JAL Mileage Bank
• Emirates Skywards
• China Airlines Dynasty
• Asiana Club
• ANA Mileage Club
• Aeromexico Club Premier
• Aeroflot Bonus
• Aeroplan
• Jet Privilege
• China Southern Sky Pearl Club
• China Eastern
• Asia Miles
• Delta Skymiles
• Etihad Guest
• United Mileage Plus
• Miles & More
• American AAdvantage

As I haven’t yet received all the miles I am expecting – or had them successfully transfer to my Avios account – I cannot yet recommend Instamiles as something you should try.  I am simply telling you about my experiences so far.  I will do an update if / when the final miles I am due appear and I am able to do a transfer them across to British Airways.

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How to earn Avios from UK credit cards (June 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.