New Club World food service photos …. with Bollinger?!

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A reader sent me a link to a Flickr album (yes, it still exists!) he created featuring some photographs of the new Club World food service found on Instagram.

For copyright reasons I have not published the pictures, but you can see them on Flickr here.  The pictures on this page are from the BA ‘investing4u’ press day that Anika attended over Easter, where a taster of the new service was previewed.

The images were apparently taken during a demonstration at the BA headquarters building at Waterside.

food cart ba cabin crew

The most shocking thing here is that there is a bottle of Bollinger in the ice bucket.  Is BA seriously going to start serving this in Club World?  For a business that got excited by the prospect of saving £1 by removing a flower from the First Class toilets, it seems unlikely …..!

The presentation looks excellent.  Someone has clearly realised that attractive crockery is not necessarily more expensive than ugly crockery (so can we have some prettier mugs in Club Europe please?).

starters and bread

Of course, none of this will make much difference if there isn’t a step change in the quality of food and substantial care and attention taken to how it is cooked and prepared.

We will know soon enough, with the new service due to be launched on the Heathrow to JFK route next month.  Other routes will need to wait until 2018.

Take a look at Flickr and see what you think.  Thanks to the person who sent this over.

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Comments

  1. Looks promising – but it would be good if they actually loaded the meals onto the aircraft in the first place. It seems normal now that CE doesn’t routinely load sufficient catering for every passenger to have a meal; in my last 16+ F segments I’ve yet to have a full meal service with every course loaded, the full wine list available, and menu options all actually available!

  2. Ruth4325 says:

    OT why is it that invariably I price PE tickets on BA but then when I go to pay and upgrade to CW using avios the price is always substantially more for the same flights. Money grabbing ploy or something I’m doing wrong?

    • Potentially additional fuel surcharge going on.

    • You might find the issue isn’t related to upgrading – the site is shocking at pricing tickets until you get to the confirmation stage.

      The flight selection screen and actual total differed by 50% (eg almost £700) when I was pricing a flight to ATL not so long ago – agent from CS said it was because the flight selection guesses at charges, and are only properly calculated on the next page

  3. James matt says:

    These pictures are from an AA staff member at waterside hardly top secret. This staff member travels the world in J and F incl his mates. I wonder now are these premium cabins or staff cabins

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