A reader sent me a link to a Flickr album (yes, it still exists!) he created featuring some photographs of the new Club World food service found on Instagram.
For copyright reasons I have not published the pictures, but you can see them on Flickr here. The pictures on this page are from the BA ‘investing4u’ press day that Anika attended over Easter, where a taster of the new service was previewed.
The images were apparently taken during a demonstration at the BA headquarters building at Waterside.
The most shocking thing here is that there is a bottle of Bollinger in the ice bucket. Is BA seriously going to start serving this in Club World? For a business that got excited by the prospect of saving £1 by removing a flower from the First Class toilets, it seems unlikely …..!
The presentation looks excellent. Someone has clearly realised that attractive crockery is not necessarily more expensive than ugly crockery (so can we have some prettier mugs in Club Europe please?).
Of course, none of this will make much difference if there isn’t a step change in the quality of food and substantial care and attention taken to how it is cooked and prepared.
We will know soon enough, with the new service due to be launched on the Heathrow to JFK route next month. Other routes will need to wait until 2018.
Take a look at Flickr and see what you think. Thanks to the person who sent this over.
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