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Some more clues about Avios ‘dynamic pricing’

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British Airways is planning a move to ‘dynamic pricing’ for Avios redemptions, it was disclosed at the Investor Day presentation last week (read more here).

If you want an idea of what that may involve, a job description appeared on the Avios website last year.  £55,000 – £60,000 was on offer.

Here is what someone, assuming they filled the vacancy, is now doing:

“The role is responsible for the dynamic pricing of rewards for members of the loyalty programmes that use Avios as their reward currency, delivering the right product at the right price and at the right time, in order to best maximise margin and the satisfaction of members to drive engagement.

The Senior Pricing Manager will work closely with the pricing team, product teams, marketing, and other members of the Avios and relevant travel partner commercial teams to manage inventory and drive ongoing pricing strategies, as well as providing critical input to the tactical promotion process. The Senior Pricing Manager will provide analysis, advice and recommendations to drive the pricing strategies, with support from the Avios management team in line with stated commercial objectives.

This is a dynamic cross-functional role that requires excellent organisational and analytical skills, commercial awareness and a passion for delivering results.

What we are looking for…

  • Deliver the budgeted margin on redemption for the Avios currency (cost per avios)
  • Deliver Avios redeemed and cash on redemption targets
  • Use price to drive volumes back to suppliers at optimal levels to drive value through the chain
  • Directly responsible for the “dynamic pricing portfolio” and strategies to deliver the above
  • Support the development and implementation of “Pay with Avios” with partners
  • Work closely with Customer Insight & Analytics to determine the impact of price or inventory changes on customer satisfaction and long term loyalty
  • The role will be key in managing the transition to new dynamic pricing system capability, ensuring processes are robust and accountabilities between internal stakeholders are clear
  • Ownership of the maintenance and development of dynamic pricing systems and rules engines
  • Support, manage or own (as appropriate) CAPEX / OPEX projects involving customer price
  • Work with the Head of Pricing to develop integrated pricing strategies across existing products
  • Support continuous improvement and consistency of the reward pricing propositions across products, markets and schemes”

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How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Category

British Airways and Avios

Comments (111)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • JacobG says:
    9 Nov9 November 12:42

    OT: A while back we were able to “force” a Tesco 500 Avios promotion to our Gold card. However, almost two weeks after qualifying and getting a confirmation e-mail, I still have not received them.

    Has anyone received these forced 500 points?

    • Rob says:
      9 Nov9 November 12:44

      I did the same. It clearly doesn’t work when the reward is in a different reward currency, which is not exactly surprising!

      • Alan says:
        9 Nov9 November 23:22

        Although one of the previous ones did work, giving equivalent in currency of that card. All gone now anyway with the new crappy Amex website though!

    • MarkH says:
      9 Nov9 November 23:01

      I did the same on my partner’s Platinum main and supp cards and the points never showed either. Oh well

  • Mikeact says:
    9 Nov9 November 12:54

    My turn for a bit of ‘bits’. Last Sept 14th, Rob wrote a piece about ‘rip off fees’ and ‘Dual Inventory Fares ‘. While this appeared to refer to cash sales between Premium Economy and Club, I wanted to ask about about the use of the Lloyds voucher in this respect. My wife and I are going to West Coast US next year….Business out and using the voucher back to ‘upgrade’ to Business from PE. The charges are over £1000. My question is …is there a way of minimising these charges in the light of Rob’s comments ? Thanks.

    • JamesB says:
      9 Nov9 November 13:07

      Mikeact, a couple of months ago I was £814 tax and fees for us two CW from SFO to EDI. It would not surprise me at all if they have gone up but do a dummy cash booking for same flight to check that tgere are no errors.

    • mark2 says:
      9 Nov9 November 13:44

      I believe that that is correct for CW/First to US and Canada (APD depends on the location of the capital of the country IIRC). In June we paid about £504 each to fly to Seattle and back from Vancouver (in F). It has been at that level for a few years now.

      • Mikeact says:
        9 Nov9 November 14:05

        Just checked, Club on BA, round trip, London to Seattle, charges per passenger £577.51.

        • mark2 says:
          9 Nov9 November 18:31

          The amount actually paid (for F) was £553.57 each. This was booking the outbound at t-355 and inbound when available (241)

        • mark2 says:
          9 Nov9 November 19:16

          Sorry, that’s Boston next year; the airport charges must vary.

    • Mikeact says:
      9 Nov9 November 14:09

      I obviously thought of FT, but a difficult one to explain, without reference to Rob’s article. More likely on here me thinks.

    • Anna says:
      9 Nov9 November 15:06

      I think it was the “fare” element Rob was referring to, i.e. if you want to use avios to upgrade from WTP to CW, you have to purchase an expensive WTP ticket to start with. The taxes and fees will be the same.

      • JamesB says:
        9 Nov9 November 15:57

        Yes, this is correct. Just book the cash ticket, upgrade within 24h and cancel if upgrade no longer possible. However, I ran into another problem in that agent I got to do the upgrade insisted only the longhaul sectors could be upgraded and not the domestic connections as they were in Y not WTP and it was a different fare class. At the time I was ceratin this was incorrect but I did not want to lose the longhaul CW seats for our dates do I went ahead. After ticketing I checked the tax and fees and as I expected they were applicable to CE on the domestic sectors. I called BA back again, explained this and the agent I got this time upgraded domestic sectors to CE without a problem.

  • Adam says:
    9 Nov9 November 14:40

    OT: Is it possible to redeem the BC HH free night past the expiry date?

  • Alistair Todd says:
    9 Nov9 November 16:33

    I’m in the plaza lounge now. Service is excellent, it’s quiet, and plenty of privacy. It’s 10 times better than the BA galleries lounge which was so busy I gave up looking for a seat. Being on the calm of the plaza lounge is making me feel smug, so thanks for the info!

  • h1tvd says:
    9 Nov9 November 16:41

    Anyone tried buying IHG points today? I keep getting a credit card error message. Tried a couple of different cards, none working…can’t see how any of the credit card information could be incorrect, assuming its an IHG issue??

  • mark2 says:
    9 Nov9 November 19:31

    OT
    The disappeared Virgin miles from Tesco have now returned to the fold. I have also received 20% bonus although they were auto-converted.

  • pointsarb says:
    9 Nov9 November 20:19

    To add to the string of Amex rejections mentioned above, I too was rejected for the BAPP around a month ago. Never been rejected for any Amex in 15 years! Me thinks they have got wise to churners? Hope not, but doesn’t look good?

    • Funtime says:
      9 Nov9 November 21:37

      Me too, rejected for the Nectar card with 30000 points. First time in my life I’ve been rejected ever.

      Same rejection letter about checking Experian etc. Shredded it. First time application for Nectar although have recently cancelled a BA card. Currently hold Gold.

      • the real harry1 says:
        9 Nov9 November 21:48

        I guess shredding it vents a bit of anger lol

        no point getting angry or hurt over a credit card application

        get even 🙂

        • Genghis says:
          9 Nov9 November 22:24

          So many rejections going on here. Last card I applied for was late Aug and no problems but that was a while ago. Also had c.£30k limit on two cards and a charge card so they can’t have been too worried about overall credit exposure. Mrs G almost the same. Perhaps times are changing…

        • JamesB says:
          10 Nov10 November 11:02

          Just took your advice, successfully applied for Lloyds avios so I will save 72k avios via the voucher, run up my balance during the interest free period and stick the cash in a savings account until it ends. All depends on the card surviving though.

    • Alan says:
      9 Nov9 November 23:24

      Doubt it – had SPG and Nectar applications through fine in the past couple of months – have had both cards multiple times before!

  • Moktar says:
    10 Nov10 November 08:42

    Looking at all these rejections got me worried. I am sure to apply for spg this week. Is there any precautionary action i should take to reduce my chances of getting rejected? Thinking of calling first and reducing my limit in my bapp.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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