Ah, Lufthansa. If you ever need an example of how lack of competition makes an airline lazy, look at Lufthansa. With the German government regulating – and in many cases blocking – access to Lufthansa’s airports for the Middle Eastern carriers amongst others, it has been free to carry on regardless.
Lufthansa held on to a business class seat which was ‘angled, lie flat’ (ie sloping to the ground, AKA the wedgie seat) for longer than most. Grief, they even ordered an expensive pile of A380 aircraft and installed previous generation angled seats on them.
When even Lufthansa realised this game was up, it found a new novelty. It introduced a fully flat business class seat where the 2 x 2 x 2 seating is angled in a V shape. This means that your feet are weirdly close to the feet of the person next to you. Unless you are sitting in the middle pair, you don’t have direct aisle access and / or the certainty that your seat mate won’t climb over you.
Anyway …. those days are over. Sort of.
Lufthansa has released pictures of the new Business Class seat that will appear on its Boeing 777-9 fleet. And it looks very impressive indeed.
20 Boeing 777-9 aircraft will arrive between 2020 and 2025. Lufthansa is the launch customer for this model.
Look at what you will get:
We are talking:
- direct aisle access for all passengers
- 1-2-1 or 1-1-1 seat layout
- “large” monitors
It still isn’t clear what British Airways is planning for their A350 Club World seat, beyond the promise of ‘direct aisle access’, which may or may not be rolled out on the Boeing 777 fleet. If they fall behind Lufthansa then things really are bad.
Virgin Atlantic is also planning something new for the A350 although I doubt that will be much of a departure from the herringbone layout used elsewhere.
How to earn Avios from UK credit cards (June 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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