Maximise your Avios, air miles and hotel points

Why does ba.com advertise an unreasonably poor BA Premium Plus American Express sign-up bonus?

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For a while, ba.com has been promoting British Airways American Express cards to random visitors during the booking process.

Whilst this is a perfectly logical time to try to catch a new customer, the sign-up offer is deliberately poor.

Take a look at this (click to enlarge):

BA is offering you £50 and 6,000 Avios for signing up for the Premium Plus card during the flight booking process.

The problem is that the current public offer is 25,000 Avios as you can see here.

If you value an Avios at 1p, you are getting a sign-up package worth £110 via the ba.com offer compared with £250 via the usual offer.  The only difference is that you do not have to spend £3,000 to receive the bonus if you take the ba.com deal – but if you can’t spend £3,000 in three months then you shouldn’t be getting this card, as it means you are unlikely to trigger the 2-4-1 voucher.

Whilst BA is free to offer whatever deal it likes through whatever channel it likes, what does it say about an airline that is basically trying to fleece people who have just spent money with them?  And what will the customer think when he finds out?

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