At 4.30pm EST (9.30pm in the UK) on Monday, Marriott will be hosting an event to reveal the replacement loyalty scheme for Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.
It seems that the new scheme will be introduced from August, presumably with some sort of transition period. Everything needs to be in place for 1st January so that members know what they need to do to earn or retain their status.
There are plenty of rumours swirling around, almost all of which are unsubstantiated so I won’t bother you with them!
We WILL get clarity on the new elite tiers and what will be required to achieve them
We SHOULD get clarity on whether key aspects of the old programmes, such as Marriott Travel Packages, will be retained
We are UNLIKELY to get any clarity on whether, in the UK, American Express will remain a partner – the future of the Starwood American Express credit card, the free Starwood Gold card for Amex Platinum members and the fate of Membership Rewards points transfers to SPG and therefore Marriott Rewards will remain unknown at this stage
More on Tuesday or Wednesday, depending on how much clarity is available before I go to bed tonight!
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