Maximise your Avios, air miles and hotel points

You can now use Avios points to pay for British Airways seat reservations – is it a good deal?

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British Airways went live yesterday with its well-trailed plan to allow you to use Avios to pay for seat reservations.

You can find out more on ba.com here.

It will be of particular benefit to those in the Blue tier” said James Hillier of the Executive Club in a statement of the blinkin’ obvious, given that all other Executive Club members receive free seat selection.

You won’t be surprised to hear that this is a terrible use of Avios.

Use Avios to pay for British Airways seat selection

I would also be surprised – and quite worried – if it proved popular.

People in the Blue tier are unlikely to have a large number of Avios and are unlikely to want to use up to 35,000 Avios to select a seat in advance for a return Club World flight.

What do BA seat reservations cost?

Full details are on ba.com here.

BA now uses dynamic pricing for seat selection.  Pricing varies by seat and by how many seats are available.

Here are the minimum charges, each way:

  • Short-haul economy – from £7
  • Long-haul economy – from £20
  • Long-haul economy exit row – from £50
  • World Traveller Plus – from £18
  • Short-haul business – from £14
  • Long-haul business – from £62 (upper deck seats on a Boeing 747 are £90+)

Seat selection in First Class is free.

Pay for British Airways seat reservations with Avios points

What is the value per Avios?

It is …. and no surprise …..

0.55p per Avios.

This is the same rate that Avios uses for most of its other non-flight redemptions, such as redeeming for wine, experiences, hotels etc.

0.55p per point is a bad dealAs I wrote here in my ‘what is an Avios worth?’ article, you should be looking at 1p to 1.5p per point.

You should never redeem Avios obtained via credit card spend, Tesco Clubcard, Heathrow Rewards etc at 0.55p per point.  You would have been far better off using a cashback credit card, using your Clubcard points for another transfer deal or using your Heathrow Rewards points for airport shopping.  You need to be getting at least 1p per Avios if you are transferring in points from other places.

Conclusion

I am fully in favour of giving people more way to use their Avios.  If you earned your Avios exclusively from flying, so they were effectively ‘free’, then even getting a poor 0.55p per point is worthwhile.  For everyone else, I would try to avoid this redemption option if you can.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (108)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • John says:

    I think using avios at 0.55p can make sense in the scenario where 1) you acquired at least that many avios at (say) 0.4p or less, and 2) you have enough that you won’t be short of avios for any other possible redemptions you want / you’re acquiring more at a faster rate anyway.

    Then you’re just selling something for more than you bought it.

    As I acquire my avios at 0.6p, I certainly wouldn’t sell them at 0.55p, not that I would pay for seat selection in the first place even if I didn’t get it for free.

  • Georges says:

    Once we get hit with the biggest devaluation ever later this year, 35,000 Avios for return CW seat selection will seem a fair price. Cruz will kill one of the best FF programs in the world as he is doing with the BA brand.

    • mark2 says:

      When you next met Alex could you please ask him how much later. I want to book for Oct 19; will I be too late? Thanks.

    • John says:

      I don’t get Cruz, everyone loves to hate him until they meet him, after which they love him

    • Definitas says:

      What devaluation?

  • Leo says:

    I’ve still got status for now – I’m only really bothered about economy when in short haul and then my only massive concern is avoiding the middle seat. CW seats are not created equal but I can live with most of them. When my OW status goes I’ll stop bothering with BA long haul and just pay for the cheapest J flights I can find. Short haul I’ll pay for extra legroom on EZ. Problem solved. I would actively resent paying to choose my seat (in cash or avios) in PE or J again although I’ve done it in the past for upstairs on a 747.

  • M says:

    Slightly OT – I have a non-refundable BA economy return ticket to Asia. Frustratingly, avios business availability has just come up for part of the route, it wasn’t available before. Any suggestions on what I can do/is it worth booking another seat, or should I slum it in economy?

    • lev441 says:

      Depends if you’re happy to loose the cash you have originally paid! Remember on top of the avios you’d need to pay the taxes & surcharges of £500ish

      • Stu N says:

        Not sure how your trip is set up but if you miss a leg of a multiple flight itinerary on a single ticket the rest is almost always cancelled automatically.

    • Memesweeper says:

      Have you tried to ‘upgrade using Avios’? Should be in Manage My Booking.

      • Polly says:

        They could only upgrade to PE anyway. Only one level ug allowed unlike VS who do allow a double ug. However the OPs ticket is probably unchangeable inflexible etc etc.

  • Flying Misfit says:

    OT as no bits: Amex Plat Supplementary Card
    Does anyone have any experience of getting a supplementary Amex (free as 1st supplementary), registering for all hotel statuses etc, then cancelling the supplementary, then applying for the supplementary again but for another person.
    Would the second time I get a supplementary be free (given it will only be the additional one to account)?

    • Dave says:

      You can do this or I did this about 18 months ago and it worked.

    • Alan says:

      How do you apply the hotel statuses on a supplementary card? I only had the option to do it on my own card – not my wife’s.

      • Rob says:

        Your wife needs to create an Amex account and register the supp.

  • DaveB says:

    I still can’t get my head around how BA can justify charging £70+ to those pax who don’t have status but have shelled out several £k on purchasing CW / First seats just to ensure that everyone in their party can sit together. It really is horrendous.

    • Darren says:

      I agree, a nonsense.

      I saw a discussion that argued that this was a benefit for BAEC Gold members who receive free seat selection at time of booking and the rest of the plebs should be glad to be allowed to fly BA (not using those words but with that sentiment).

      Astonishing.

      • Louie says:

        Not really astonishing. Say you are a business traveller (so yes, probably gold or GGL) buying extortionately expensive last minute tickets. Would you be happy to have only the cr*ppy, sorry less desirable, seats left to choose from? If you fly with a quality airline, whose seats are all much of a muchness, it wouldn’t matter. But if you are daft enough to choose or have no choice but to fly with BA, where most people only consider one in four club seats acceptable (the windows), those seats will have been gone ages ago unless you (BA) dissuade people from booking them by charging ridiculous amount of money for them. And if people are happy to pay, then you (BA) can live with annoying your business customers because now you have sold the seats for silly money.

        • Darren says:

          Astonishing was my thoughts on the attitude rather than the business practice.

          • Rob says:

            Having booked a few short notice flights (short haul) as a Gold recently, seat selection options are surprisingly good due to the number seats held back. The new FLY passenger management system also tries to seat block Gold members in Economy until the flight gets close to full.

        • shd says:

          Why would this be about Gold and FLY?

          As Silver on s/h I usually find the seat map *wide* open at T-36h, I doubt this FLY seeing my amazing silvery powers 🙂 more likely to be a reflection of the high % of non-status pax travelling and them not paying for seat selection.

        • Lady London says:

          Just to upset most of you. British Airways will still be giving free seat selection in Economy, to any booking made by corporate travel agent for a business traveller under deals they offer to corporate customers. Unless that’s changed relatively recently. I never worked for a corporate where British Airways preferred fstcat customers weren’t shielded in this kind of way.

    • Mike says:

      Yup I agree – I have booked AF Prem ecom (via Paris) over BA because I could book seats for free

      • Callum says:

        That makes no sense though… If prebooking a seat is crucial to you (given the wide open availability I see on most flights when I check in, I genuinely believe most people don’t really care) then just mentally include the cost in the ticket price.

        It’s absurd to pay £100 extra elsewhere because you don’t want to pay a £70 seat fee – though I assume you actually had a different reason for opting to go with Air France?

    • Matt says:

      DaveB seat selection is free at the time booking on first class. I don’t disagree with your point about CW though especially as my Silver is about to expire at the end of May!

  • Zild says:

    OT: Is it just me, or is booking JAL return redemptions via BA’s website impossible?

    I have been trying this for a few days. Every time I try, if I book a single JAL leg and a single BA leg it works fine, but if I try to book both legs as JAL the summary does not show pricing information and insists that i select a return leg (I already have); if I try to continue to the next screen it boots me out to the starting page.

    Any thoughts?

    This is probably a moot point as I doubt I have enough Avios for JAL both ways. I might do if I can find off peak JAL dates – does anyone know of a calendar for JAL redemptions?

    • John says:

      Peak and off-peak only exist for BA (and IB but different calendar??) flights. Do you think that the total taxes and charges would be higher when booking JL as two one-ways, if not, what’s the problem?

    • meta says:

      All partner airlines flights, including JAL, are classed as peak. Try booking as two singles then.

      • Zild says:

        Thank you both – separate legs hadn’t even occurred to me!

  • VK says:

    I’m just waiting to use my 241 but am worried that things will get expensive after June. As I have no fixed plans that I can trust as yet, I’m going to mostly get screwed. Anyway, after thisl, it will be the end of BA for me. I just can’t be bothered. As long as I can churn the BA amex one more time after my 6 months are up, I should have enough no matter what silly deval they throw at us.

    • Alan says:

      What devaluation is planned for June?

      • VK says:

        from what I understand they are planning on moving to a delta/ AF style model with revenue based earning and variable avios for redemptions.

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