Maximise your Avios, air miles and hotel points

The madness continues …. Iberia’s ‘90,000 Avios points for £200’ ends tonight. Let’s do the maths.

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In all of the years I’ve been running Head for Points, I don’t think I’ve ever seen a deal get as much attention – globally – as the Iberia ‘90,000 Avios for booking 10 flights you don’t need to fly’ offer this weekend.

We’ve certainly had good Tesco Direct deals in the past which were more generous, such as 2,400 Avios (1,000 Clubcard points) for a £10 printer ink which you could resell on eBay.  These were glitches and got no attention outside the UK.  This deal is NOT a mistake – Iberia has been keen to tell us that! – and it is getting huge amounts of traction across the world.

You can book the Iberia deal here if you still want to jump in or find out more.

To summarise:

  • You get 9,000 Avios for every Iberia, Iberia Express or Air Nostrum flight you book by 11pm UK time on Sunday
  • You can earn up to 90,000 Avios per Iberia Plus account
  • You must book on iberia.com
  • Your booking must include your Iberia Plus frequent flyer number
  • Your 9,000 bonus Avios will arrive within 10 days
  • Iberia has confirmed that you do not have to take the flights – you won’t lose the Avios if you don’t
  • One-way flights work fine

So …. if you can find 10 cheap one-way flights on iberia.com for €25 each (Santander to or from Madrid still had availability at that price last night, obviously prices are lowest in Winter) then you are getting 90,000 Avios cheaply.

There are restrictions on using these Avios and I STRONGLY recommend reading my article from yesterday here before booking.

Iberia 90000 Avios

Let’s put the deal in context

I am guessing that between 50,000 and 100,000 seats will be booked under this promotion.  If you think that sounds high, remember that it only requires 5,000 to 10,000 people to book their full quota to hit that number.  You also need to remember that non-UK frequent flyer sites have been going crazy over this deal too – virtually all of them, I have to say, giving less focus to the potential downside risks than we have.

What would 100,000 booked seats mean?

Iberia Group carries 85,000 passengers per day, so this equates to over one full day of passenger numbers

If you assume all of the bookings are for Q4 2018 and Q1 2019, as that is when fares are cheapest, it will add 0.6% to Iberia’s load factor for those two quarters (management bonuses all round)

If Iberia pays 0.75p per Avios to Avios Group (which is my best guess) then it will have to hand over £6,750,000 to AGL

Assuming an average ticket price of £20, Iberia will therefore lose £4,750,000, albeit IAG overall sees no loss

The promotion seems to have wiped out every single Iberia seat priced at under €20 for the next 12 months, and a large proportion of those priced under €25

Iberia will see a disproportionately high number of ‘no shows’ over the next year which could have a longer term impact on planning as they will lose track of the ‘genuine’ no show rate which is how they decide how much they can oversell a flight

It is all very odd and, frankly, probably beyond anything that Iberia thought would happen.  There will be some interesting discussions in Madrid on Monday.  Iberia cannot realistically go back on the deal, however, given that it briefed various websites including Head for Points on Friday about how the offer worked.

You can book via the special offer page here if you still want to give it a go before 11pm tonight.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (427)

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  • keith says:

    I actually think Iberia should be able to pretty easily figure the vast majority of flights people are clearly not going to take and just oversell the flights. They can really sell most of these seats twice and say just leave 3 out of 10 for people who might actually fly. I think they can get paid twice for most of these seats and end up #winning.

    • luckyjim says:

      I expect most of £20 tickets were for flights that never sell out anyway.

      • ADS says:

        i booked most of mine on the 9.35pm departure to MAD – can’t imagine it’s ever rammed !

  • Alan says:

    LOL must be running as one of the most-commented articles 😀 I didn’t opt for it in the end – travels already sorted for rest of the year/start of next year so didn’t want to be stuck with expiring points!

    • CV3V says:

      The original Iberia post has 537 comments! remember the old days when the hottest article might get up to 100 comments – 3V cards, deposits for PS4/PS3/Xbox games etc.!

  • W says:

    What made me jump in the end was the fact that the last time Iberia did a ‘stupid’ stunt like that (remember when Avis didn’t appear to have a single rental car left in the on the island?) it worked out fine. Without that precedent, I’d have stayed out. WIth it, well, let’s see.

  • Michael says:

    I missed this promotion by a couple of hours thanks to a long weekend of football which prevented me from checking up on my usual travel blogs.

    So I did a bit of digging and found that I could just book flights with Iberia and have 24 hours to cancel, just like with sister company BA. Little did I realise that unlike BA, Iberia have service fees tacked on to any cancellations regardless of ticket type.

    So without having done enough research on this, I foolishly went ahead and booked 5 separated trips with them in the hope that they’ll honour the promotion even though I missed the deadline by a couple of hours. I thought it wouldn’t be an issue as I could just ring them up to cancel within 24 hours if no dice on the promo.

    Instead I’ve had to cancel 5 separate bookings and pay £15 each in service fees to cancel them. Can anyone advise a better solution?

    • Adam says:

      Unfortunately not.

      But this plan was always doomed to failure as it takes up to ten days for the miles to post which would mean the 24 hours will have passed before you knew anyway.

  • Mark says:

    So. where will my 180,000 avios get two of us next year?

  • Lukethetraveller says:

    Related to this promo (I am trying to make the most of 90k avios arriving soon) – please advice as I can’t find the answer anywhere – if I book cash+avios discount ticket on my iberia account, is there any way to have tier points added to my BA account instead? I guess all bookings on IB will get IB plus number automatically, but I need tier points credited onto BA account. Many thanks

    • Neil says:

      Either try and change the IB number on the qatar or finnair site, and if that doesn’t work ask them to do it for you at airport check in when you travel.

    • Rob says:

      Can probably switch at check-in, or perhaps even at bag drop.

  • the real harry1 says:

    hat tip david_oz on FT

    ‘I was racking my accounting brain about possible reasons why a rational company would engage in a promotion like this. The only reason I could think was an elaborate form of earnings smoothing whereby the cost of the avios is recognized immediately in Q2/Q3, traditionally the strongest quarters for airlines. The revenue from the flights more or less offsets the cost of issuing the avios, making the promotion effectively cost-neutral over the entire life of the promotion and redemptions. However the revenue is recognized (mostly) in Q1 which is seasonally much quieter for the airline industry. Therefore, they have effectively shifted profits from Q2/Q3 into Q1. If the avios are redeemed they don’t care because they already have a liability accrued for it, and if they expire unused that’s a nice little Q4 bonus for them in the form of breakage revenue. Probably none of this is material to Iberia (let alone IAG), and I’d be surprised if the accountants were even aware of the promotion before it happened, let alone consulted about the effect.’

    Thoughts?

    • Rob says:

      I think it is load factor. Report a high load factor (which is based on sold and not flown tickets which is why you go above 100% sometimes) and the City is happy.

      • the real harry1 says:

        Load factor/ some other measure that looks good publicly for H1/ some internal measure that means mgt meet H1 KPIs – those all look possibles

        None of which would presage IB somehow ‘cheating’ us out of the points; sticking neck on the block, I’d say that’s unlikely – I reckon T&Cs as published will be observed so the opportunity to use the points well is ours.

  • Amanda says:

    Hi,

    My IB Plus number was input at time of booking and shows in the confirmation email. When I checked My Booking on Iberia.com yesterday, my IB Plus number was not against my booking (which I have now added)

    Does this void the promotion for 9000 avios points per booking since my IB Plus number wasn’t in the My Bookings section? (obviously some Iberia error)

    Thanks

    • the real harry1 says:

      I think you’ll be fine as you have the proof (the emails) so could chase it if necessary. But why not contact them if you are worried? 02 036 843 774

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