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NEW: 50% bonus on Emirates Skywards conversions to Heathrow Rewards – worth it?

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Heathrow Rewards is launching an interesting promotion – a 50% bonus when you convert your Emirates Skywards miles INTO Heathrow Rewards points.

This deal launches today and runs until 31st July.  If it isn’t already showing on their website, check back later.

Emirates Skywards joined Heathrow Rewards as a ‘transfer out’ partner back in May 2015see here.   As British Airways, Virgin Atlantic, Lufthansa and Etihad were already transfer partners, it was not a surprising addition.  The transfer rate is the same as the other airline partners.  250 Heathrow Rewards points gets you 250 miles.

What WAS surprising is that you were also allowed to transfer Emirates Skywards miles INTO Heathrow Rewards. The details are here.


Here are the rules when no bonus is running:

The minimum Emirates transfer into Heathrow Rewards is 6,000 miles.

The conversion rate is 3:1 so 6,000 miles gets you 2,000 Heathrow Rewards points

The maximum conversion per transaction is 54,000 Emirates Skywards miles

As 2,000 Heathrow Rewards points gets you a £20 shopping or Heathrow Express voucher, you are getting 0.33p per mile

Alternatively, 2,000 Heathrow Rewards points gets you a £40 Official Heathrow Parking voucher, so you are getting 0.66p per mile

You CANNOT convert Heathrow Rewards points gained via Emirates into airline miles

The final point above is very important.  The ONLY things you can do with Heathrow Rewards points generated from a Heathrow Rewards conversion are:

to redeem for a Heathrow shopping voucher

to redeem for Heathrow Express vouchers

to redeem for discounts on Official Heathrow Parking 

I tried this out when the feature was first launched.  I moved 6,000 Emirates Skywards miles across.  The transfer was INSTANT.  I logged out of my Heathrow Rewards account, logged back in and the 2,000 points were there.

Next to your points total online is a little question mark.  Click on this and a box pops up which says:

Heathrow points:  xxx

Emirates converted points: xxx

I went over to the Avios conversion page.  I got a message “You do not have enough points to redeem for this reward” – which was true, excluding the Emirates miles.

I then went to the shopping vouchers page and WAS able to redeem for £20 of shopping vouchers without any problems.

Emirates A380

With a 50% bonus, you will receive a £30 Heathrow shopping voucher or Heathrow Express voucher for every 6,000 Skywards miles you convert.

This is still not an outstanding deal by any means.  It is pointless (sic) converting American Express Membership Rewards points to Emirates Skywards to Heathrow Rewards just to get 0.5p per mile – there are plenty of Amex redemptions which offer better value than that.

However, this IS an excellent way of using up some spare Emirates Skywards miles (minimum 6,000) if they are about to expire.

Official Heathrow Parking DOES offer good value.  You get double value when you redeem for this, ie 2,000 Heathrow Rewards points gets you a £40 voucher.  This means that you are getting 1p per Emirates Skywards mile or, if you convert from Amex Membership Rewards to Emirates Skywards to Heathrow Rewards, 1p per American Express Membership Rewards point.  That is very good.

Don’t forget the other two ways of using up small amounts of Emirates Skywards miles though – Arsenal football tickets and redeeming for easyJet flights.

Remember that you CANNOT use this as a method of converting Skywards miles into Avios by laundering them through Heathrow Rewards – their IT works and those redemptions are blocked off.

How to earn Emirates Skywards miles via UK credit cards

As a reminder, Emirates no longer has its own UK credit card.  However, you can earn Emirates Skywards points by converting Membership Rewards points earned from selected UK American Express cards.  These are:

American Express Preferred Rewards Gold – 10,000 Membership Rewards points sign-up bonus

The Platinum Card from American Express – 30,000 Membership Rewards points sign-up bonus

American Express Rewards credit card – up to 5,000 Membership Rewards points sign-up bonus

Membership Rewards points convert at 1:1 into Emirates Skywards miles.  The cards above all earn 1 Membership Rewards point per £1 spent on your card, which converts to 1 Emirates Skywards miles.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

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  1. lblace says:

    As per comment above, haven’t received the 50% bonus when transferring Emirates Skywards miles to Heathrow Rewards. Does anyone know when they will be added? Hoping to use them when I fly through Heathrow next month.

    • We emailed them about this. The response, received this morning, is that the points bonus will arrive up to 20 days later. Not impressed by this.

  2. Rachel says:

    I’ve converted my emirates points with the bonus but can’t swap them for official Heathrow parking, they’ve emailed to say it’s not allowed!!

    • Susan J says:

      That’s def incorrect. I’ve done it before – give them a call as it sounds like they’ve made a mistake.

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