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What has changed with the British Airways Best Price Guarantee?

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Not many people are aware that British Airways operates a ‘best price guarantee‘.  The airline has recently made a change to how it pays you out if you make a claim so I thought we would take another look today.

British Airways claims that, if you find the identical flight cheaper on a competing website to ba.com, they will refund you difference.

Whilst I have never made a claim myself, the general feedback we see is that British Airways does pay up without much difficulty.  There was one exception we saw this week, where a reader had bought a World Traveller Plus ticket which he had then upgraded to Club World using Avios.  British Airways is telling him that, because he has upgraded his ticket, he has given up all his rights under the ‘best price guarantee’.

It is worth noting that the big hotel chains offer similar guarantees.  In general, with exceptions, these are worthless.  They are marketing gimmicks which ignore the fact that many franchised hotels are quietly selling spare rooms behind the back of the chain and hoping that no-one will notice.

The hotel chains want you to do their work for them by sniffing out these hotels.  They are desperately keen not to pay you for your trouble, however, and will do everything they can to avoid paying out.  If cheapobeds.com is selling a room for £95 with a 3pm check-in and chainwebsite.com is £125 with a 3.30pm check-in, you can be 90% certain your claim will be rejected as the deals are not ‘comparable’.

In theory, airline price promises are different.  A flight is a flight is a flight and, as long as you bought the cheapest non-refundable ticket available, it is very clear if another website is selling the same ticket for less.

British Airways Best Price Guarantee

Following the recent change, the BA guarantee – which you can see here – says:

“If you book flights directly with us, you deserve the very best deal. Which is exactly what you’ll get with our Best Price Guarantee.

If you book with us, but find a qualifying British Airways flight for less elsewhere and let us know on the same day as you book, we’ll give you a voucher for the difference. Even better: if you’re a member of our Executive Club, we’ll give you double the difference.”

Note the last sentence:

You no longer get the actual cash back but rather a voucher for ba.com which will be valid for one year. This has been changed recently.

However, if you are an Executive Club member, you will receive double the difference.  On paper I reckon this is good enough to make up for the switch from cash to a voucher.

There is a catch to ‘double the difference’ though.  Looking at the T&Cs, Executive Club members will only get a maximum of £100 as the ‘double’ element.  Say the price difference is £100 you will get £200 – but if the price difference is £150 you will also get £200.  If the price difference is £240 you will get £240 with no bonus.

How do I claim a refund under BA’s best guarantee?

BA will need you to send a screenshot showing

• Date and time the screenshot was taken;
• Full itinerary (including all flight numbers);
• A full breakdown of the individual fare for each passenger including credit/debit card charges and booking fees; and
• Website name/logo

You can only make your claim online and not over the phone.

You can find full details, and a claim form, on this page of ba.com.  The price guarantee is only valid on BA operated flights, including CityFlyer and Comair in South Africa, and not on any flights operated by partner airlines.


how to earn avios from credit cards

How to earn Avios from UK credit cards (January 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (59)

  • Cris says:

    BA does not say that the flight must be operated by BA, if it is a BA flight but operated by different airlines they are not accepting the claim of price guarantee.
    I experienced just last week with a London-Miami flight, one way was operated by AA and I found the same combination cheaper of 40£ so i claimed it back but they reply was:
    We have reviewed your claim and have found that it is not eligible. Our Best Price Guarantee is only valid on flights purchased on ba.com where the flight is operated by British Airways.

    We realise this may come as a disappointment to you and hope this explanation helps you to understand why we cannot refund the difference on this occasion. We value your business and trust this will not deter you from choosing British Airways in the future.