British Airways has announced that Ozwald Boateng will design a new range of staff uniforms. The launch will form part of BA’s 100th birthday celebrations next year.
Boateng joins a long list of famous names to design British Airways staff uniforms. These include Paul Costelloe, Roland Klein, Baccart Weatherall, Hardy Amies and Julien MacDonald, the designer of the airline’s current version.
Boateng’s ‘modern contemporary twist’ will lead to new clothing for all 32,000 British Airways employees, not just cabin crew, who wear a uniform as part of their role.
Boateng, who launched his first womenswear collection this year and has run Givenchy Homme as well as his own brand, will be working closely with the airline’s employees throughout the development process. This will include shadowing them to understand their roles and how the uniforms need to perform, to design, testing and final delivery.
When I flew Delta in the US recently I read an article in the inflight magazine about the development process of their new uniform. It sounded like a hugely complex process, especially when you are dealing with everyone from engineers to cabin crew and having to mix fashion and practicality across a wide range of sizes.
There is of course huge fashion spin-off potential here. Unless you have been living under a rock (or don’t live in East London), you’ll obviously know that one of the hottest fashion ranges for the last three years has been the Vetements copies of the DHL courier uniform. The range starts at £185 for a DHL T-shirt (see here) and goes into four figures for a yellow DHL parka jacket.
Here is one on the runway during the Vetements show at Paris Fashion Week:
Can BA start a trend here for £1000 copies of their hi viz vests, designed by Boateng and potentially modelled by members of senior management? Only time will tell ….
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