American Express emailed a lot of HFP readers yesterday with an attractive transfer bonus.
This is very good. I value a Hilton Honors point at 0.33p. Because you can use Hilton points to part-pay cash bookings at roughly this level, even if you can’t get a standard redemption room, there is a floor beyond which the value won’t fall.
With the transfer bonus, you are getting around 1p per Amex Membership Rewards point. This is as good as it gets, and puts Hilton Honors transfers on a par with Radisson Rewards (usually 1:3 with a similar 0.33p per point value) and frequent flyer mile transfers (assuming 1p per mile of value).
The bad news is that the offer appears to be targeted. I didn’t get it (I have transferred to Hilton Honors before) and neither did my wife (no previous Hilton transfers). I have done a speculative 200 point transfer and will report back, but if you didn’t get the email you should assume that you are not getting the bonus.
If you DID get the email then it is well worth considering. It isn’t a knockout deal – as I said, it simply moves Hilton onto equal footing with Radisson and the airlines – but it is also as good as you’ll see for an Amex redemption.
How to earn Hilton Honors points via UK credit cards
As a reminder, there are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses!
Click here to read our detailed summary of all UK credit cards which earn Hilton Honors points. That page is regularly updated with the latest special offers and will still be accurate even if you are reading this article months after publication.
(Want to earn more miles and points from credit cards? Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)