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Get £5 back on a £10 purchase via American Express ‘Shop Small’

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Shop Small is back!  If you have an American Express credit or charge card (unless it is a Lloyds Avios one), you can make big savings on your Christmas shopping from tomorrow (Saturday) until 16th December with ‘Shop Small’.

American Express is the major UK sponsor of a scheme called ‘Shop Small’, designed to encourage you to shop in local independent stores instead of major chains.

Starting on Saturday and running until 16th December, you will receive £5 cashback on EVERY transaction you make for £10 or more at a participating ‘Shop Small’ business.

American Express Amex Shop Small

There are very few rules apart from the fact that you can only get one £5 cashback per shop per card. You can, of course, register multiple American Express cards if you have more than one.

It is a simple process:

You MUST register your credit or charge card before making a ‘Shop Small’ purchase

You can register British Airways, Harrods, Costco, Starwood, Gold, Platinum, Platinum Cashback, Amex Rewards and Green American Express cards by going to the American Express website, logging in and looking under ‘My Offers’ on the statement page.

Note that Corporate and pre-paid Amex cards do not qualify.  Lloyds Avios Rewards cards are also now blocked.

You can register supplementary cards (an additional card held by your partner on the same account) as long as it has a different card number to your main card and has its own separate Amex log-in.

Find participating small shops

The main Shop Small site is amexshopsmall.co.uk which contains a link to an interactive map where you can find participating shops in your area.  You will also often see a Shop Small sticker in a shop window.

Beware that this map, in previous years, has not been accurate. Often in a good way (some shops not featured give the credit) and often in a bad way (shops on the map are closed or don’t even accept Amex).  Your best option is to use your Amex whenever you can during the Shop Small period and see what hits.

It is worth noting that it is not just sellers of ‘things’ who are taking part. You will find cafes and even the occasional pub taking part!

Make a qualifying purchase of £10 or more

You can make one purchase per registered card per shop that is taking part in ‘Shop Small’.

You should receive an email or phone notification soon after making your purchase, although you shouldn’t panic if you don’t.

A £5 credit for every £10 purchase will be added onto your credit card statement within a few days.

For clarity …. this promotion is fully funded by American Express as part of its campaign to encourage more small shops to accept the card.  It is not funded by the shop so you shouldn’t feel guilty about taking part.


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Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

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Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

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Barclaycard Avios Mastercard

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You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (241)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Mark2 says:

    The travel agent in our town are on the list/map but have a big sign in the shop advising that they do not accept any credit cards.

    • Anna says:

      They won’t get much business from HFP readers.

      • Louie says:

        Can’t imagine they will get much business full stop. You would be mad to book a holiday without s75 protection.

        • Mr Dee says:

          hardly mad, wonder what percentage of people have claimed s75 protection in reality

        • RussellH says:

          Remember this has been the first year when travel agents and tour operators have been banned from charging card surcharges. Since previously just about everyone did levy surcharges, many customers in the past did not pay all their holiday cost by credit card.[1]

          The surcharge ban has hit some travel companies quite hard. It was often claimed at the beginning of the year that some companies on the tightest margins reckoned to make a significant part of their annual profit from the surcharges.

          Some firms have dealt with the problem by increasing prices across the board by around 2-3%, others have decided to stop accepting credit cards completely.

          However, if you are buying a holiday *package* from a UK operator, then you do not need S75 cover anyway. Problems only potentially arise if buying travel / car hire / accommodation etc. all separately from one another.

          And S75 does not help if you have paid with points anyway!

          [1] I used to reckon that about 30% of my customers paid the whole cost by credit card, the others paid by cheque, debit card or bank transfer, and I made it fairly clear that while the credit card surcharge covered most of the cost of taking the payment, it did not cover the full cost, but there were cheaper methods of payment available.
          Most customers though did pay their deposits by credit card, and I did not surcharge these payments. but at £60 a head this was not enough to give them S75 cover anyway.

        • Shoestring says:

          To get S75 cover, if the item costs over £100 it’s enough to pay £1 on credit card

        • RussellH says:

          Quite right – I keep forgetting that. I really should remember! Must be old age!

    • Sensible says:

      The shop small deal is only really useful if spending £10ish – would you genuinely spend that amount in your local travel agent?

      Indeed, who even uses travel agents these days?

  • Jovanna says:

    I saw the Amex Small Shop logo behind the counter of the Hilton Garden Inn Heathrow last weekend. I’m sure it’s just marketing material.

    • Tariq says:

      Last year it triggered at the Moxy London Excel and Westfield Stratford Parking for me…!

  • Chris says:

    I know one like that.
    Buy pint for £4.90 (it is London), pay £10 on Amex and get £5.10 change. Then £5 credit from Amex.

  • GRIMZ says:

    A small amount of pubs! I have a lot of pubs in my area that take Amex, its easy to get a good night out for very little.expense especially with 13 cards registered.
    13 x £10 gift cards from my Butcher, 13 x £10 gift cards from my golf shop and 13 x £10 at the restaurant.
    Ask about buying £10 gift cards at the places you eat, drink and shop.

  • Doogie says:

    Just back from a lovely dinner at my favourite restaurant, Number 16 in Glasgow. Explained about the offer to the owner (he hadn’t heard of it despite being on the map) and he was happy to split our bill and tip across 7 cards without contactless – it wasn’t till I got home that I remembered i had an 8th card I’d forgotten to take out tonight!

    • Genghis says:

      Nice. We found No16 last year and then in March flew to GLA and stayed one night just to return.

      • Doogie says:

        Excellent, it’s well worth visiting Glasgow for! 🙂

        • Shoestring says:

          I see The Ubiquitous Chip is on the Amex map as well – I used to be a very frequent customer as it was our company’s unofficial eatery – ie evening discussions with the boss, team get-togethers, a favourite place to take visitors. Brilliant eatery in the West End (Glasgow) http://www.ubiquitouschip.co.uk

        • Nathan says:

          Glasgow is well worth a visit for any foodie, especially seafood-ies, Cafe Gandolfi and a lobster and posh chips place out near where the lawyers hang out that I can’t remember the name of. Ubiquitous Chip for the wine list certainly, although I thought the food went through a quite ordinary phase a while back, haven’t returned in recent times as No. 16 is fab 👍

  • C says:

    Went to a place on the map yesterday and paid with pin on 2 cards, but no email yet for either of us. Does this mean it hasn’t worked or should it show up in a few days? Hoping to hit up a few more places this week!

    Also used my wilko offer (got the snail straight away) but had to return the item so it never credited. Will I be safe using this offer again do you think?

    • Shoestring says:

      Did you pay contactless or stick in the card?

      No instant success email can be a worrying indication of no success – but this is not always the case. You basically have to waitup to 5 days to see if the statement credit has been applied.

      • C says:

        Put both cards in the machine and used pin having read the comments on here. I will give it a few days and see but would feel better if I’d have had an email!

        • Shoestring says:

          tbh then that would usually indicate no success is the likely outcome, not to worry if it turns out that way, if you have time you’d phone/ chat customer services & get them to manually apply the credits.

          Ie sounds like the map could be wrong (happens a lot).

    • Lottietiger says:

      For some reason all of mine went into spam so worth a look, I was worrying that zero had credited and for some reason thought ill have a look in spam and had 8 shop small e mails sitting there.

    • Alan says:

      Amex emails seem to be all over the shop just now. I received one saying to redeem my Amex offer before it expires, but I already redeemed it (and received the cash!) weeks ago!

      • RussellH says:

        Yes, Amex e-mails can be a complete mess. The worst seem to be the ones about MR points transfers, which always include HTML and style info in the supposedly plain text part!

        • Alan says:

          Was on the phone to them today and mentioned this – not expecting much but thought I may as well say! Also pointed out a few others that I’d triggered weeks ago but had now expired and nothing showing, they’re going to make sure both apply. Also highlighted again the bug in the app (on Android at least) that only shows bonus points rather than base earning MR/Avios – previously sent in screenshots and it’s with their tech team.

    • Rich says:

      Most places will refund to a different card, or for store credit, if you ‘forget’ the card you paid with.

  • Chris says:

    Anyone thinking you’ll get manual credits from Amex, prepare your expectations.

    Last year I had around £300 of missing shop small credits – they gave me 5 of them as apparently that’s the limit for manual adjustment. And that’s on a Platinum account btw.

    • Shoestring says:

      They very grudgingly gave me mine (3) LY but sternly warned me that I must not ask for another manual credit adjustment for the next 6 months!

      • xcalx says:

        Plat + 5 supps last year didn’t work at one place. Agent told us each of the supps had to ring in to get the credit. Only took 1 call in previous years. They really made us jump through hoops last year. Not doing as many this year even though we sit on 16 Amex cards.

    • Louise says:

      Yes as I experienced, they said have to wait 90 days for them to appear and then query it

  • Graham Walsh says:

    There is a good cafe round here, it’s on the map, but they haven’t taken any card payments for about a year. Maybe they got fed up with card transactions!! Big sign in the window Cash only. Big queues there all the time. Handy that they are next door a Lloyds Bank with cashpoint.

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