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IHG’s new voco brand to open in Dubai, rebranding the Nassima Royal Hotel

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voco is IHG’s latest hotel brandWe discussed it in this article when it launched.

Voco is to be an ‘upscale conversion’ brand, allowing existing luxury hotels to switch to IHG without needing to undertake expensive changes to meet the brand standards demanded by Holiday Inn, Crowne Plaza etc.  It only seems to require the hotel to put in a lot of yellow furnishings 🙂  You can learn more about the brand here.

One of the first voco hotels is the St David’s Hotel in Cardiff, which IHG acquired when it bought Principal Hotels recently.  Here is the voco St David’s website.

voci has just added a new property in Dubai.  It isn’t one I’d ever heard of, although keeping track of Dubai’s ever-changing hotel scene is beyond the ability of mere mortals.  The Nassima Royal Hotel on Sheikh Zayed Road will soon be voco Dubai.

Looking at the Nassima website, the hotel looks very smart and very funky.  Don’t get too excited by the mention of beach views – that is mainly due to the fact that it is 51 stories high and not because it is near the beach.

voco Dubai is not yet bookable, and IHG is saying that rooms will be available from 1st April.  The voco Dubai website is here but, with little information, you should use the Nassima site instead for now.

IHG One Rewards update – October 2023:

Get bonus points: IHG One Rewards is not currently running a global promotion.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here..

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (102)

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  • Paul says:


    Just a heads up that there may be some dodgy adverts being displayed on your site (or other issue)

    I just go put through a forwarding frenzy that ended up on a fake “Please update your flash player” website…

  • filipino_chino says:

    Thanks for the head’s up about lner, as i am based in York, it would be nice to have a trip to london town…. £70 worth of Nectar points exchanged.. they are valid until 31st of January 2020… so lots of time to use them…

  • Shoestring says:

    BA’s targeted Xmas offer on lounge access is back when you fly between 14 December 2018 and 6 January 2019 – if you get included (emailed), you can invite 5 guests into the lounge with you. Don’t get your hopes up if you don’t have decent status: it’s for ‘our most valued Executive Club Members’.

  • Stu N says:

    OT – looks like my Marriott “29 Ways” points have posted. 13X50 points and 1X500 which is a bit more than I thought I’d won. Partner’s account hasn’t updated yet.

    (Sorry if this is old news but haven’t seen it mentioned).

    • Alan says:

      Yep, mentioned it a day or so ago 😀 Seems to be a bit variable but I think more folks have got them than not.

  • Russ says:

    OT, just noticed that it’s not only economy passengers who have to pay more to take carry on inside the cabin, now some airline’s like Air Brussels, CSA, Aeroflot’s business class passengers have to pay the extra to. I must have been out the office when imitative came in.

  • Gavin says:

    5000 IHG points credited for the social media post promo

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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