Why Amex Gold is the ideal starter American Express for a miles and points newcomer

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Today I want to take a look at the American Express Preferred Rewards Gold credit card.  I mention this card quite a bit on Head for Points but if you are new to this hobby then it might not be fully clear why I recommend it as the best ‘starter’ Amex card.

Let’s get the boring legal bits out of the way first.  The card has a representative APR 56.6% variable including the annual fee (free in year 1) based on a notional £1,200 credit limit.  The interest rate on purchases is 22.2% APR variable.

Whilst you may think that Amex has a slightly lofty reputation if you have never had one before, there is no longer a minimum income requirement. This doesn’t mean that they will accept anyone – it means that the gap between your income and expenditure is more important than your income alone.

Forget the idea that ‘no-one accepts Amex’. B&Q is the only major retailer that does not take American Express. Every other big chain takes it. You will have issues in some smaller stores, and it is rare that you can pay a bill with an Amex, but acceptance (as a % of your shopping bill) is good.

With that out of the way, let’s look at why I rate the American Express Preferred Rewards Gold credit card.

Amex Gold 350

The Amex Gold card is free for the first year

Amex Gold has an annual fee of £140. This is waived in your first year, so you can have some time to see if it suits you or not. You can cancel at any point. If you continue after the first year, you can still cancel at any time and get a pro-rata refund on your fee. Amex is the only UK card company to do this.

The Amex Gold sign-up bonus is very generous

You get 10,000 American Express Membership Rewards points (worth 10,000 Avios) when you sign up and spend £3,000 within six months.

10,000 points is a good deal because ….

The Amex Gold rewards scheme is a valuable convertible currency

You can transfer Membership Rewards points into MANY different things. Take a look at their website.

We tend to focus on airline schemes (1:1 into Avios, Virgin Flying Club, Flying Blue, Delta Skymiles, Etihad Guest, Emirates Skywards etc) or hotel schemes (1:2 into Hilton Honors, 1:3 into Radisson Rewards, 2:3 into Marrriott Bonvoy).

In reality there are lots of other options, including High Street gift cards.  I wrote this article on how to get the best value from Membership Rewards points. It is possible, if you are smart, to get over £100 of value from your 10,000 Membership Rewards points sign-up bonus.

‘Convertible currencies’ are worth more to you. It is better to have 50,000 Amex points than 50,000 Avios points. Why? Because your 50,000 Amex points would get you 50,000 Avios points if you needed them – but they could also get you a heck of a lot more besides.

Do you qualify for the Amex Gold sign-up bonus?

If you have never held an American Express card before, you will definitely get the bonus.  You can skip the rest of this section!

Here is the offical wording from the Amex website:

“This new Cardmember offer is only available if you have not held a personal American Express Card within the previous 24 months. If you have held a personal American Express Card within the previous 24 months, you will be entitled to all other Card benefits, excluding the welcome offer.”

You WILL receive the 10,000 bonus points if you have not held a personal American Express card in the previous 24 months.  Amex cards issued by MBNA or Lloyds Bank do not count.

You WILL receive the sign-up bonus if you have a Corporate or Business American Express card via your job, even if you receive Membership Rewards points from it.

You will definitely receive the bonus if you are only a supplementary cardholder on someone else’s American Express card. As far as Amex is concerned, that card belongs to the primarily cardholder and does not make you an ‘existing cardholder’.

If you do not qualify for the bonus, you can still apply.  You still receive the other card benefits, including the two free airport lounge passes and ‘no fee in the first year’.

You get 2 free airport lounge visits per year

As an Amex Gold cardholder you receive free membership to Lounge Club, a global network of airport lounges. Each year you get 2 free visits – either 2 visits for yourself or 1 visit for yourself and a guest.

The Lounge Club website shows you which lounges you can use including many at Heathrow and Gatwick.  Additional visits after your two free ones are charged at £20 per person per visit. You receive 2 additional free passes each year if you renew your Amex Gold membership.

Get 10,000 bonus points for spending £15,000 per year

The earning rate on Amex Gold is 1 Membership Rewards point per £1 spent. This is OK but not exceptional – although you should put some value on having a ‘convertible’ currency rather than being forced into taking Avios, Virgin miles etc via a dedicated airline credit card.

However, if you can spend £15,000 per year on your Amex Gold, the maths changes. You would receive 10,000 bonus points at the end of your card year. If you spent exactly £15,000, this means you would have earned 25,000 points – a rate of 1.6 points per £1. This is very good going.

Those are the key perks of American Express Preferred Rewards Gold as I see them. There are various other benefits attached to the card as well, including:

double points for foreign spending (but there is a 3% fee for FX charges, so this is only a good deal if you are spending money your employer will reimburse)

double points on airline transactions

10% discount and free additional driver on Hertz bookings

$75 in-hotel credit and an upgrade (based on availability at check-in) when booking 350 4-5 star hotels worldwide


The American Express Preferred Rewards Gold credit card is a low cost (zero cost, actually, in Year 1) and high reward way to begin a relationship with Amex.

You will still need a good Visa or Mastercard for places where Amex isn’t accepted of course.  Here are my suggestions for the best miles and points Visa and Mastercard cards.

Over time your card needs may change – most people move on to the British Airways Premium Plus American Express because of the hugely valuable 2-4-1 voucher – but Amex Gold is a good way to get started. Even if you eventually decide that the miles and points hobby is not for you, there are still plenty of other valuable ways to use your Membership Rewards points.

The American Express Preferred Rewards Gold application page is here.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history.  By recommending credit cards on this site, I am – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.

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  1. George K says:

    Hey folks – would anyone happen to know whether the bonus associated with the Amex Gold (or Platinum) can trigger if the applicant happened to have another active MR account in another country in the last six months?

    So someone who had a German or US Amex Platinum, but cancelled it last month, would they be able to get the bonus if they applied for a UK Amex Gold today?

    Answers on a postcard!

    • Not a problem, you get it.

      • George K says:

        That’s a relief – was concerned that the T&Cs meant that the bonus was slaved to the MR account, regardless where it was based globally. Chances are, an application will be forthcoming soon based on your reassurances!

        All the best

  2. OT: sorry no bits
    I am looking for some BA flights but somehow the flights are working out ok booking it with BA holidays as checked baggage is included and so is hotel.

    2 questions:
    1. I only need the one way so if I skip that return will they penalise me. I won’t inform them beforehand and I have never done that before so don’t have a history of doing this.
    2. We are a family of 4. Do they allow it or do we need to book as 2 separate bookings for 2 people?

    • Also, is it possible to book inbound for say April and pay the BA holiday price for 2 nights but then request thr return flight to be at a much later date, like October?

    • You can book for as many people as you like, you just need to click on the options button to change the number. I would suggest doing a dummy booking to see if your dates work; if it’s possible you will get a price quote plus the deposit amount. I don’t know about missing the return flight, I know some people have run into trouble with this but have no idea what they would do about an entire family missing a fight home. I suppose it might happen if someone was ill.

  3. rams1981 says:

    That’s interesting re rejected Amex. My new plan is to keep plat for me throughout and churn the rest including the mrs churning all.

    • Out of interest for those who got rejected did you hold any other ames cards at the time or did you open and close every 6 months?

      • I held the BA blue with a 13.5k credit limit that i never used. I was using it for shop small but i am away to cancel it now and leave everything for at least 6 months.

  4. So yet another crap offer for loyalty it seems:

    Option 1 – Renew card for £140. Spend £15k, Receive 10k points
    Option 2 – Cancel and apply after 6 months for free. Spend 2k, Receive 20k points.

    Save £140
    Spend £15k less
    Receive 10k points more.

  5. When it comes to the 10,000 point bonus when you spend £15,000 in a year, I’m wondering if it’s possible to let the card run into the second year to get this bonus and cancel to get a pro-rata refund of the card fee? Or are you credited the points before the end of your free year? I’m not sure if it’s worth the £140 for 10,000 miles if I have to pay for the full second year.

  6. Do you know when the bonus 22,000 points for spending £2000 in first 3 months of the AMEX gold are applied? If you spent the £2 in a month would you get the points straight away?


  7. Thanks for the tips. I had a gold card for a year in 2016 but have been using BA since. When I went to reapply for the Gold card, it says as an existing cardmember you may not be eligible for a welcome bonus. Everything I have read about this says that I will be, but do you need to sign up with new details etc. Secondly does the 6 month gap ensure that I will still receive the first year free?

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