Marriott Bonvoy officially launches on 13th February!

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It’s official – the new name for the combined Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest is, as we revealed a few weeks ago, Marriott Bonvoy.

The programme will launch on 13th February although it will clearly take a while to update all of the marketing material, credit cards and the like.

Here is the new logo which we previewed a few days ago.  Marriott calls it “simple, bold and modern”.

Marriott Bonvoy logo

Marriott Bonvoy will launch with over 120 million members.  This is a huge number (Avios has 8 million members for comparison), equivalent to the population of Japan or Mexico.

Apparently there will be a “multi-million-dollar global media campaign” starting in late February to accompany the launch, so I need to get Anika onto Marriott’s advertising department ASAP 🙂

Marriott said:

“Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty programme.  Marriott Bonvoy is a travel programme designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions.”

In practical terms, little will change.  The ‘big bang’ was in August 2018, when Marriott Rewards and Starwood Preferred Guest were aligned in terms of features and benefits and the new terms and conditions launched.  The launch of Marriott Bonvoy is just slipping a new skin over the existing Marriott website.

The one change that has been announced is the renaming of two membership tiers.

  • Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who exceed 75 nights
  • Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador.  This is for members who spend over 100 nights per year and spend over $20,000, who receive a dedicated ambassador to oversee their bookings.

13th February will be the day when the Starwood Hotels & Resorts and Starwood Preferred Guest brands finally disappear.  You will still see the broader Starwood name around – Starwood Capital Group still exists and is still developing hotel projects.  It recently sold Principal Hotels in the UK to IHG and owns a 30% stake in Yotel.

Marriott has released a video to go along with launch of Marriott Bonvoy which you can see here:

I think this quote from a Flyertalk poster summed it up well:

“I like the video – it’s very Starwood, with no Utah-based Tumi-tugging Accenture consultants in poor fitting suits sitting in a lounge drinking Bud Light out of plastic cups in sight.”

You can find out more about Marriott Bonvoy on the Marriott website here.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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  1. Prins Polo says:

    Will the apps and accounts be merged – so far it seems I still have SPG and Marriott in AwardWallet.

    • For data protection etc reasons Marriott cannot merge your accounts for you. You need to do it manually. Until you do it you will continue to have 2 Marriott accounts (your SPG account is now a Marriott account with a new 9-digit Marriott number).

  2. Hi all, any idea whether this date will be the effective date for the hotel categories change – i.e. new category 8 and peak/off-peak redemption price increases? Thanks.

  3. Is there likely to be a Bonvoy Visa or Mastercard in the UK that could (directly or indirectly) accrue Avios?

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