EXCLUSIVE: Bank of Ireland to launch an Avios credit card – but is it worth the fee?

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This is our preview of the “so new it’s not even launched yet” Aer Credit Card, offered by Bank of Ireland and earning Avios in Aer Lingus AerClub.

The rewards credit card market in Ireland is pretty thin, not helped by a €30 annual tax imposed by the Government on each credit card you own.

Historically the only way for our Irish readers to earn Avios via an Irish credit card was to earn SuperValu shopping points via a Bank of Ireland personal credit card.  You could convert the SuperValu points to Avios in Aer Lingus AerClub.  The rate was a stinker – you got 1 point for every €10 spent.  The effective rate has got worse over the last couple of years as the transfer bonuses from SuperValu to Avios have shrunk.

However ….. Ireland is about to get its first Avios / AerClub credit card, the Aer Credit Card.  The issuer is Bank of Ireland.

There is no website yet as the card has yet to launch.  I would expect to see it on Monday.  The link should be here – if it’s not live it will divert to the general Bank of Ireland personal banking site.

Aer Credit Card for Aer Lingus and Bank of Ireland

As you can see from the image above, it looks very smart.

Let’s start with the fees, which are a bit steep in my view:

Monthly fee of €7.99

Government Stamp Duty of €30 annually

Total annual cost is €125.88

Whilst this card does not fall under FCA guidelines, let’s still do the usual disclaimers:

Interest rate on purchases: 16.12% variable

Indicative interest rate including annual fee:  26.6% variable

Annual income requirement: €16,000

Supplementary cardholders are allowed

Existing Bank of Ireland credit card holders can add this on top of any existing card

What benefits does the Aer Credit Card offer?

This is where the card gets interesting.  I have been saying for a long time – in conference speeches as well as via HFP – that co-brand credit cards need to offer more than just points and miles, because the 0.3% cap on interchange fees makes points and miles difficult to afford.

Aer Lingus has grasped the nettle.  What you have is an airline card which is very low of mileage earning but strong on benefits.

This is what you get:

Avios benefits:

1 Avios for every €4 you spend on the card

1 Avios for every €1 you spend with Aer Lingus

1 Avios per €4 is exceptionally weak for a card which carries an annual fee if you compare it to the UK market.  The fee is higher than the new Lufthansa Miles & More UK credit card (£79) which offers 1.25 miles per £1 you spend.  The Aer Lingus card is offering 0.25 miles per €1.

(Of course, with few alternative options in Ireland it isn’t necessarily fair to compare this card to UK alternatives.  I make the point purely to show that Bank of Ireland hasn’t tried very hard and customers should feel short-changed.)

Non-Avios benefits:

2 free Aer Lingus tickets EVERY YEAR for spending €5,000 on the card.  You receive two free tickets to any European Aer Lingus destination from Dublin, Cork, Shannon or Belfast.  You need to pay taxes, fees and charges.  The vouchers are triggered as soon as you hit €5,000 and are valid for 12 months.  

2 Fast Track & Priority Boarding passes every year when travelling on Aer Lingus.  Nice to have, but not hugely valuable.

2 Lounge Passes.  This is more like it.  Each year you will get two lounge passes to use at Dublin, Cork, Shannon or Belfast.  This is worth €40+.

Worldwide multi-trip travel insurance including winter sports.  ‘Free’ travel insurance tends to vary from very good (Amex Platinum, Barclays Travel Pack) to pretty useless.  Having looked at the policy document, the insured limits are VERY low – eg €250 maximum coverage per item lost or stolen, €50 for an 8+ hour travel delay, €150 per party for delayed baggage, a pitiful €3200 should your child under 12 be killed – but it does cover you up to the age of 80.  You can download the policy document here.

Note that there is no sign-up bonus.

Aer Credit Card

Redeeming your free flights

Interestingly, the small print implies that the free tickets are NOT taken from Avios reward availability.  Aer Lingus appears to be making two tickets per short-haul flight available for credit card holders.

Beware of black out dates where availability will be ‘restricted’:

  • 24 June – 31 August (Fridays/Saturdays/Sundays)
  • 20 December – 06 January
  • February/October mid term breaks (Saturday/Sunday)
  • Easter (Good Friday – Easter Monday)
  • Six Nations Rugby matches (flights to the destination of the matches may not be available on the day of the match and 2 days either side of it)
  • Other Irish bank holiday weekends (Friday/Saturday/Monday)

Don’t get carried away by the apparent value here because ‘taxes, fees and charges’ make up the bulk of the cost of short haul flights.  A further snag is that you need to book at least 30 days before travel which further restricts your ability to make a substantial saving on a pricey last minute deal.

Booking your free flights looks messy …..

You cannot book your free flights online.  This is the process:

“Log in to the Aer Credit Card portal. Click on the My Fares tab to complete the 2 Free Return Fares request form. Given travel restrictions we’ve outlined above, make sure you have a few preferred dates to suggest when completing the request form. Once you complete the form, you will receive a call back from an Aer Lingus representative within 24 hours (excluding weekends and bank holidays).”

This sounds like a LOT of trouble to book a ‘free’ flight when the saving, realistically, is unlikely to be more than €10-€20 per person given that all taxes and charges are still due.

Even using the free lounge passes and fast track / priority boarding passes is complex.   You can’t just turn up with a voucher – you need to pre-book online.

Conclusion

I don’t know enough about the Irish credit card market to put this card in context.  As the €30 stamp duty must be paid on any credit card, you should arguably not include this in the annual fee calculations if you get this card to replace another one.  On that basis, you are paying €95 for:

travel insurance which looks like it could easily leave you out of pocket due to low limits

two free flights per year but which look fiddly to redeem and which may not end up substantially cheaper than cash tickets

two lounge passes (no complaints there!)

two fast track and priority boarding passes (no complaints there!)

a modest – bordering on poor – Avios earning rate on your spending

You would need to do the maths to see how this compares with any other Irish credit card you currently have.  You should be able to recoup the value of the annual fee but that is not exactly a great recommendation.

My personal rule of thumb is that the benefits I receive from a paid credit should be worth 2-3x the annual fee (including the value of the miles I earn over and above what a free credit card would get me).  I don’t see that happening here for the majority of people.

The Aer Credit Card will be available very soon via Bank of Ireland for residents of the Irish Republic.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

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Comments

  1. Seriously??? They call this an avios card. And l am irish. Am so ashamed even trying to discuss avios with my family and friends who are REALLY interested in this hobby. They see how it works for me. But, as you say, the cc market is very poor and competitive in Ireland. As for no bonus, the card is not even worth the description on paper. Such a shame, as lots of irish biz folks travelling far and wide from Dublin these days.
    Would like to refer them for am amex card, even with the exchange fee, they would do far better. Wonder if this is possible? At least that way they could be linked to the BAEC, and benefit the way we all do.
    Gold Circle was always hard to deal with anyway, and AerClub staff haven’t a clue even now. It’s always been dark ages and hard work dealing with EI FFP. Gave it up years ago!

    • Amex is not generally available in ireland. I am lucky and have one issued years ago when you could get one directly from Amex. Now they only issue them via a partner bank, and, unbelievably, they are not allowed to tell potential customers what bank that is! If you can guess the name they will confirm but for legal reasons they aren’t allowed to name the bank. I have tried to find out, many times, what bank they partner with and have not been able to. It isn’t any of the usual ones (BofI, AIB, Ulster). Does anyone know?

    • I have a (UK born) friend who now lives permanently in Bermuda. He still has a UK bank account. He could possibly use his parents UK home address. He has both UK and Bermuda passports. Is there a way for him to get into this game?

      • Bonglim says:

        Hmmm I would say applying with his UK address would be crossing the line legally. Others might say it is fine.

        Even then it is tricky, you can indicate a UK address on an amex application, but then have to put a Bermuda employer etc? Not sure it will work.

        • Guesswho2000 says:

          It should be fine, I took out a new Amex UK card around 6 months ago, gave them my UK address and Australian employer details and converted the salary to GBP, they were happy with it.

          I was an existing customer and still held Amex UK cards at the time, a new applicant might be different, unless they hold an Amex in Bermuda already.

        • Do you mean they were actually happy with it, or they just hadn’t programmed their online form to truly validate employer details?

        • Guesswho2000 says:

          Well I don’t know, but they’re fully aware of my dual residence!

        • I can’t imagine Amex has a problem with it. It’s pretty common for Canadians to get US Amex cards using the address of a local cross border mailbox (and Amex will change the address to your Canadian address after the first card, they just have to sent the first one to a US address by law). This isn’t really any different.

  2. Woeful. Been waiting for something like this for years and this is the derisory offer they come up with it. Perks probably just about match the outlay. But the idea of having to rely on EI to call you back etc….forget it. Such a shame really as others have pointed out.

    • yeah, the idea of waiting for EI to call you back is a joke.

      i’m currently trying to covert an EI voucher from EUR into GBP (as voucher has to be in the booking currency to use on their website) … originally requested the conversion two weeks ago … have now been told it will be another two weeks !

      at that rate, you’d have no hope of managing to get hold of a flight that you actually wanted to take !!

  3. Should they not have taken the opportunity to plaster their new logo over it?

  4. Wow. Was going to send this to my Brother who lives in Ireland but upon reading it he’d admonish me for wasting his time with such a lame card (not the article !!).

    Until there is competition in Ireland for Avios earning cards the offer won’t be good.

  5. Indicator of imminent property crash, I suspect.

    Ireland’s bankers can always be relied upon to get their timing wrong.

    Can’t wait for AIB’s response.

  6. Thanks Rob, excellent analysis. Agree with everything you say.

    I won’t be getting this. I plan to sign up for the international version of the Amex platinum when I close my UK Amex cards shortly. I’ll be advising anyone that asks not to get the Avios card either.

    While it’s good to see some new-ish ideas, the execution is poor.

    As for competition, there really isn’t any. Ireland is terrible for credit cards.

  7. Are credit cards widely accepted in shops, restaurants etc in Ireland. Hoping to do some travelling in our caravan in Ireland if not this year then maybe next.

    • Visa and MasterCard are extremely widely accepted. About the same as US or UK, say. The exception is Amex, which is NOT generally accepted except in reasonably upmarket restaurants and most hotels. Don’t rely on it being accepted anywhere.

      • Ok thanks Eion

        • Liz, l use my amex in a lot of places near Dublin, when visiting family. I always ask if they take it, and plenty accept it. Bigger petrol stations and larger supermarkets all ok, some restaurants. Obs the forex fee is charged..

      • TGLoyalty says:

        I had far more success using my Lloyd’s Amex than my curve mastercard in Dublin.

  8. Wow. Slim pickings.

  9. That’s what happens when there’s really no travel credit card competition.

  10. My daughter has just moved to Zurich (as an intern) is there an obvious good credit card to get while she is there?

    • Will a new resident (who is probably not a Swiss citizen) qualify for a credit card?

  11. Cuchlainn says:

    Interesting article with EI “free flights” x 2, including Belfast in their departures. I use EI out of DUB regularly for nipping over to Lanzarote but during school times, so blackout dates above not encouraging. Normally 34.000 Avios and approx. £170ish tax with no perks, other than 2 x bags.
    EI IT is absolutely crap – input a date of birth wrong in my profile when linking Aer Club up with Avios and it took 4 phone calls and 3 emails over 46 days to change it 1 day to correct it !!
    More importantly will it be “Curveable” as a FX no fee card for spend abroad post Br&@it……?

    • Out of interest, can you join the BAEC with an irish address, then apply for the Amex BAPP ? Was thinking of doing a referral for family from my uk bapp or plat as a trial…

      • I had both in UK, then moved to Ireland and changed my baec address to Ireland. Amex wrote to me to say transfers of Avios were frozen until that changed. I had to use UK address to access the Avios again

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