It’s gone! BA drops its trial of ‘no taxes’ short-haul Avios redemptions

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Back in April we told you about something very interesting.  British Airways was trialling Avios redemptions with virtually ZERO taxes. 

This was showing on the longer short haul routes such as Greece, the south of Italy, Cyprus, Morocco etc.

Take a look at the screenshot below, taken in April.  It shows a one-way Avios redemption on British Airways from London Heathrow to Chania in Greece.

If you look at our full list of Avios redemption pricing by route (click here), you will see that Chania costs 20,000 Avios per person in Club Europe each way.

I would expect to see a price of 20,000 Avios + £25 for a Reward Flight Saver one-way redemption.

Instead, this is what you saw in April (click to enlarge):

British Airways trialling no taxes Avios redemptions

The ‘headline’ price is shown as 25,000 Avios + 50p in taxes and charges.

When you click through to the payment page, you are given this list of options:

The ‘proper’ price of 20,000 Avios + £25 was still there.  However, two additional options were shown:

25,000 Avios + 50p

22,500 Avios + £12.50

These two new options were very poor value.

In the first one, you were using 5,000 additional Avios to save £24.50.  This meant you were getting 0.49p per Avios.  This is very poor.

In the second example, you were using 2,500 additional Avios to save £12.50.  This meant you were getting 0.5p per Avios.  Again, very weak.

There was one upside.  If your plans were tentative, you would basically have no cancellation fees, as the fee is the lower of £35 or the cash supplement paid.

Similar pricing showed if you looked at Economy redemptions.

British Airways trialling Avios pricing with no taxes

Now it has gone!

The trial seems to have ended before most people ever found out it existed.

Here is a screenshot of a Chania redemption that I took on Saturday:

British Airways no taxes Avios pricing

The ‘no taxes’ options have gone. The cheapest option is back to what it used to be – 20,000 Avios + £25 one-way in Club Europe.

And if you click through, it is still not there:

British airways trialling no taxes avios pricing

Was this just a test or is BA still planning to roll it out?

British Airways isn’t daft.  It knows that the marketing benefits of ‘no taxes’ short-haul redemptions would be substantial, even though it means the airline handing over its own cash for Air Passenger Duty.

Of course, the trial wasn’t exactly offering you great value.  This is ironic since, on the face of it, removing the RFS fee in return for a large pile of Avios probably makes the scheme look better to the casual traveller.

You’d need to be a little crazy to accept 0.5p per Avios if you earned your points from credit card spending, Tesco Clubcard conversions, Heathrow Rewards conversions etc.

On the other hand, you may be happy with this if all your points came from flying.  It gives people more options and that is generally a good thing.

Let’s see if this really was a one-off trial or the precursor of a larger change.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

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Comments

  1. Clive says:

    OT – Couple of questions which hopefully someone can shed some light on;

    1. Looking at an MH flight for next year. Currently showing availability for 1. Does anyone know if they open availability closer to departure?

    2. Looking for a CX redemption on 15/4/20. I am not seeing any availability on intra Asian destinations even from high traffic locations such as BKK or KUL. I know it’s near Easter but does CX block availability over this time and anyone have experience of them opening availability?

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