Some more thoughts on the new Virgin Atlantic A350 Upper Class Suite business class service

If you have not yet done so, it is worth reading my review of the new Upper Class seat Virgin Atlantic is fitting on its new A350-1000 aircraft before reading on.

This is based on the press launch flight to New York last week.  I go into some detail about the seat itself and how it compares to the new British Airways Club Suite.

What I didn’t write about in that review was the service or soft product – mainly because, on the outbound flight, we were served items that are not normally available on Virgin Atlantic flights.

…. or so I thought. 

It turned out that in addition to all the journalists, Virgin employees and frequent flyers on our flight there was also a representative from Gate Gourmet, Virgin’s in-flight caterers.

He was there to see how the food was enjoyed, and revealed that some of the dishes were being trialled and tweaked for commercial service.

The food service was, it has to be said, impressive. Although it took 4 hours for cabin crew to get meals on tables (I’m not sure if this was down to passengers blocking the aisles, or lack of familiarity with a special menu, or just plain poor planning, or a combination of all these things) the food, when it arrived, was exceptional.

I had the citrus seared prawns:

…. and my Herefordshire Short Rib main:

…. and Chocolate Hazelnut Tart:

…. followed by a selection of British cheeses.

The prawn starter, in particular, blew me out of the water. It was really tasty and I hope it becomes part of the regular menu, if it is not already.

The bedding is impressive

My return flight, also on an A350, was overnight and I was able to try out the bedding. This includes a fitted sheet and mattress topper, which fits snugly around the seat. This makes the bedding look really neat and stops it from migrating during the flight. Here is a photo I took, although it is very dark:

… and here is the lighter PR photo:

Virgin Atlantic is also trialling different mattress toppers with a small hole at shoulder height for your shoulder belt. This would enable Upper Class Suites to be made up ready for bed mode before take-off, enabling an even more seamless sleeping experience which is all too necessary on the short flights from the US East Coast.

Premium Economy and Economy

Having said all that, the biggest and most noticeable upgrades might be happening at the back of the plane to Economy and Premium.  I had a peek:

The new Premium and Economy seats feature a range of improvements that will make a big difference to passengers, including amazingly large new seat-back screens (11.5″ in economy) and connectivity options.  Virgin has done a great job making these cabins look as classy as Upper Class, utilising beautiful textiles and textures that make them look really premium.

More improvements are coming

If you read my Upper Class overview yesterday, you will know that the seat is experiencing what can only be called teething trouble, with Virgin modifying and improving the product as we speak.

This will include a new tray table, and two other refinements to the seat itself (including a neater seat-back fitting) as well as a new table-cloth/place mat, improved control of the in-seat mood lighting and of course the new fitted mattress topper.

Having spoken to various Virgin Atlantic representatives on the trip, including the VP of Customer Experience, the sense I get is that Virgin is pursuing an innovate-fast approach to its customer experience across the board.

Whilst these issues are annoying for early passengers (and, frankly, some should have been spotted in testing) the fact that Virgin is rapidly rethinking aspects of the in-flight experience and rolling them out to all aircraft is not something you would normally see an airline doing.

These improvements are fairly remarkable for a notoriously slow-moving industry. Rob is hoping to try out the new Upper Class seat himself later this year, by which time many of these changes should have been implemented.

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How to earn Virgin Points from UK credit cards (April 2025)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points.