BA Sale

Hyatt launches a new MOXY-style brand, Caption

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Hyatt has launched a new brand, Caption By Hyatt.

It was accompanied by what is clearly – with three months still to go – the most OTT press release of the year.  If I tell you that the headline was “A New Brand Designed To Inspire Personal Connection” and that it just got worse from there …….

Cutting through a rainforest of guff, you can expect:

Small rooms (“the efficiency and flexibility of select service, while creating a compelling lifestyle experience that ….  results in superior revenue opportunities”)

Caption by Hyatt

A large lobby (“sparking conversation and giving guests and locals alike no choice but to stay awhile”) – see image above

A large multi-purpose cafe, market and bar (“a conversation-worthy food and beverage concept”)

It’s a copy of Marriott’s MOXY, basically.

There’s nothing wrong with MOXY.  I like MOXY – see my review of the MOXY London Excel hotel here – but it would be nice if Hyatt had just said “we like MOXY and we’re copying it” ……

Oddly there is no announcement of any launch property, although you would assume that Hyatt has already made some signings.  If not, we could be waiting 3-4 years to try Caption.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

BA AMEX BUSINESS: Is the British Airways American Express Accelerating Business Card worth a look?
Radisson launches a new Autumn sale

Click here to join the 14,500 people on our email list and receive the latest Avios, miles and points news by 6am.

Amazon ad
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.

Please click here to read our data protection policy before submitting your comment.