The good news is that the hotel officially opened on 1st October. It was never actually closed, but the renovation was so chaotic (the hotel has had no restaurant for most of the year, for example) that the Conrad branding was kept off it until everything was ready. It is now.
The history of Conrad New York Midtown
Back in 2017, Hilton quietly look over management of The London NYC hotel. This is a property with a troubled history which opened as an unbranded ‘virtually all suite’ hotel at entirely the wrong point in the economic cycle. Readers with long memories may remember that Gordon Ramsay ran the restaurant and it gained two Michelin stars within a year of its 2006 launch. There was also a branch of Maze at one point as well as a high profile bar.
A substantial refurbishment programme was launched by Hilton which has, by all accounts, transformed the hotel. What has not changed is that this remains an ‘all suite’ hotel.
The Conrad New York Midtown website is here. It is located on West 54th – for comparison, the southern boundary of Central Park is West 59th.
This is the 2nd Conrad hotel in New York
There is already a Conrad in New York in Battery Park – see here. I like this hotel a lot – see my Conrad New York Downtown review here – because it is also ‘all suite’ and I have stayed there 3-4 times.
In a city where hotel rooms are not exactly spacious, being guaranteed a suite, often with a view of the Hudson river, was always a good result. The location has also got a lot more attractive in recent years as the World Trade Centre redevelopment concluded and new attractions such as the Oculus transport hub and the revamped Brookfield Place shopping centre took shape.
For those of you who insist on being in Midtown, you now have a good points alternative.
The Conrad New York Midtown on points
Let’s get one thing out of the way first. Conrad New York Midtown is not a bargain, coming in at 95,000 Hilton Honors points. This is as expensive as it gets. However, you are getting a lot for your money.
Let’s take a look at the Conrad New York Midtown website for a stay in early November.
For 11th November, for example, I can book a City View One Bedroom Suite (525-550 sq ft) for 95,000 points or $589 inc tax Advance Purchase. $589 is actually one of the cheaper nights.
This works out at 0.55p per Hilton Honors point, which is substantially above my typical 0.33p valuation.
If you have Hilton Honors status, you should note that there are another eight room categories available for cash (Park View One Bedroom Suite, Park View Executive One Bedroom Suite, City View Two Bedroom Suite, Sky Suite, Atrium Suite, Apartment, Park View Apartment, The Penthouse). This means that your potential upgrade could be very good if you book into a City View One Bedroom Suite originally.
All of the photographs in this article are of the One Bedroom Suite.
You can still buy Hilton Honors points with a 100% bonus
It this deal looks interesting, remember that Hilton Honors is running a promotion offering a 100% bonus when you purchase 5,000+ points.
Regular readers of Head for Points will know that I tend to value Hilton points at 0.33p each. You are paying 0.38p ($800 / £612 for 160,000 at the top end) here if you buy the maximum so the maths in general doesn’t work.
However, the maths DOES work at Conrad New York Midtown as I showed above, where you are getting well over 0.5p per point.
Hilton also does ‘five nights for the points of four’ if you have Hilton Honors status. As Hilton will status match you from any other hotel scheme where you may have status – see this article – most HFP readers should qualify for this. Five nights would cost you (95,000 x 4) 380,000 points which would cost $1,900 with this deal.
The snag is that you are capped at buying 160,000 points per year. However, remember that you can pool points between Hilton members for free so it is now easier for different people to buy points and merge them together. New members of Hilton Honors cannot buy points immediately so you cannot open additional accounts just to take advantage of this offer.
You can buy points via this link. The offer ends on 22nd October.
You can find out more about Conrad New York Midtown on its website here. Given the location, the size of the rooms and the good value per point, it is well worth a look on your next New York trip.
How to earn Hilton Honors points and status from UK credit cards (September 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
The Platinum Card comes with a limited time bonus of 60,000 Amex points (converts to 120,000 Hilton Honors points) until 2nd November 2021.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)