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NEW: 50% bonus on Emirates Skywards conversions to Heathrow Rewards – worth it?

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Heathrow Rewards has launched an interesting promotion – a 50% bonus when you convert your Emirates Skywards miles INTO Heathrow Rewards points.

This deal runs until 6th November.  It is not showing yet on the Heathrow Rewards website but it is featured on the Emirates website here.

Emirates Skywards joined Heathrow Rewards as a ‘transfer out’ partner back in May 2015 – see here.   As British Airways, Virgin Atlantic and Lufthansa were already transfer partners, it was not a surprising addition.  The transfer rate is the same as the other airline partners.  250 Heathrow Rewards points gets you 250 miles.

What IS different is that you are also allowed to transfer Emirates Skywards miles INTO Heathrow Rewards pointsThe details are here.


Here are the transfer rules when no bonus is running:

The minimum Emirates transfer into Heathrow Rewards is 6,000 miles

The conversion rate is 3:1 so 6,000 Skywards miles gets you 2,000 Heathrow Rewards points

Conversions must be made in multiples of 6,000 Skywards miles

The maximum conversion per transaction is 54,000 Emirates Skywards miles

As 2,000 Heathrow Rewards points gets you a £20 shopping or Heathrow Express voucher, you are usually getting 0.33p per Skywards mile

Alternatively, 2,000 Heathrow Rewards points gets you a £40 Official Heathrow Parking voucher, so you are usually getting 0.66p per Skywards mile

You CANNOT convert Heathrow Rewards points gained via Emirates into airline miles

The final point above is very important.  The ONLY things you can do with Heathrow Rewards points generated from an Emirates Skywards conversion are:

redeem for a Heathrow shopping voucher

redeem for Heathrow Express vouchers

redeem for discounts on pre-booked Official Heathrow Parking 

I tried this out when the feature was first launched.  I moved 6,000 Emirates Skywards miles across.  The transfer was INSTANT.  I logged out of my Heathrow Rewards account, logged back in and the 2,000 points were there.

Next to your points total online is a little question mark.  Click on this and a box pops up which says:

Heathrow points:  xxx

Emirates converted points: xxx

I went over to the Avios conversion page.  I got a message “You do not have enough points to redeem for this reward”, which was true if you excluded the Emirates miles.  I then went to the shopping vouchers page and WAS able to redeem for £20 of shopping vouchers without any problems.

Emirates heathrow rewards bonus

With a 50% bonus, you will receive a £30 Heathrow shopping voucher or Heathrow Express voucher for every 6,000 Skywards miles you convert.

In most cases, this is still not an outstanding deal.  It is pointless (sic) converting American Express Membership Rewards points to Emirates Skywards to Heathrow Rewards just to get 0.5p per mile – there are plenty of Amex redemptions which offer better value than that.

However, this IS an excellent way of using up some spare Emirates Skywards miles (minimum 6,000) which you don’t imagine yourself using in any other way.

If you pay for Official Heathrow Parking this deal DOES offer good value.  Heathrow Rewards offers you ‘double value’ when you redeem for Official Heathrow Parking – for example, 2,000 Heathrow Rewards points gets you a £40 parking voucher.

If you convert your Emirates miles and redeem them for Official Heathrow Parking credit, you are getting 1p per Emirates Skywards mile or, if you convert from Amex Membership Rewards to Emirates Skywards to Heathrow Rewards, 1p per American Express Membership Rewards point.  This is very good.

Don’t forget the other two ways of using up small amounts of Emirates Skywards miles though – Arsenal football tickets and redeeming for easyJet flights.

Remember that you CANNOT use this as a method of converting Skywards miles into Avios by laundering them through Heathrow Rewards.

The 50% bonus offer runs until 6th November and you can find full details on the Emirates website here.

Emirates Skywards Heathrow Rewards conversion bonus

How to earn Emirates Skywards miles via UK credit cards

As a reminder, for anyone who collects Emirates Skywards miles, Emirates no longer has its own UK credit card.  However, you can earn Emirates Skywards points by converting Membership Rewards points earned from selected UK American Express cards.  These are:

American Express Preferred Rewards Gold – 10,000 Membership Rewards points sign-up bonus

The Platinum Card from American Express – 30,000 Membership Rewards points sign-up bonus

American Express Rewards credit card – up to 5,000 Membership Rewards points sign-up bonus

Membership Rewards points convert at 1:1 into Emirates Skywards miles.  The cards above all earn 1 Membership Rewards point per £1 spent on your card, which converts to 1 Emirates Skywards miles.

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  1. Re: Heathrow Rewards/Red app
    Is it possible to use both apps for the discount on red and the points on both? What do you say? “Can I scan my red app”, and then “can i now scan my heathrow rewards”, and then “can I now pay using card”?

  2. 5200 Skywards miles. Darn.

    • New Card says:

      Is there any use for <6,000 Skywards miles? I'm stuck on around 5,900.

      • Shoestring says:

        Rocketmiles booking part payment
        Members can use their Miles to book rooms or pay for a stay using a combination of Miles and cash**. The cash component must be paid using a credit or debit card.A minimum of 5,000 Skywards Miles must be redeemed when paying with a combination of Miles and cash

        or donate to good cause

        • Not very many options for <6k Skywards miles, particularly since they discontinued their shop earlier this year – not that it was great value, but at least you could get something from a small number of miles.

          I ended up donating some to their foundation for one account, letting the remainder in the account and another expire. At least someone benefitted from them!

  3. Can you buy gift cards to pick up the bonus points for being a new member? I rarely buy anything apart from food airside at Heathrow but have been asked at landside Boots and WH Smith if I have a rewards card.

  4. For those not fussed about security or your company pays parking, you can park for free within around 10 mins walk to T4, done it for around 6-7 years now (I then transfer to other Ts if need be). The roads of course do not have restrictions and I am paying already with my road tax. Longest was a month. My rules are never to park in front of someones house, look for ones that side face a blank wall or grass field etc.

  5. Does anybody know: Can you give Heathrow Rewards vouchers to somebody else if you aren’t planning any trips yourself? Or are the vouchers tied to the account holder in some way?

    • vouchers have name on it that no one ever checks in my experience.

    • If you have not redeemed HR points for a voucher yet open an account in the persons name and transfer your points to them, then redeem for voucher.
      Love the ability to transfer between HR accounts.

  6. Has anyone had this work yet? Whilst the Emirates link posted by Rob states this offer is live, when I go to convert points on Emirates it is not reflected in the conversion value, and still no mention of this offer on Heathrow Rewards. Hesitant to transfer points in the hope 50% bonus is applied after transaction. If anyone can confirm this is the case would be really helpful

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